Product Marketing Lead, Billing

About the Position

Product Marketing Lead, Billing

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Location

• City: London
• Country: UK
• Remote: Yes

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Employment Type

• Type: Full-time

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Department

• Department: Commercial Marketing

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About the Role

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.

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Responsibilities

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
• Define positioning, messaging, segmentation, proof points, and the product story for your product group.
• Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.
• Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.
• Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.
• Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.
• Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.
• Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.
• Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.

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Requirements

• Core Skills:

  • Product Marketing
  • Billing
  • Customer Insight
  • Market Strategy
  • AI

• Secondary Skills:

  • B2B Marketing
  • Fintech
  • Product Launches
  • Commercial Judgement
  • Change Management

• Experience:

  • Years: >5
  • Level: Senior

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We Offer

• Attractive salaries
• Stock options
• Unlimited holidays
• Enhanced parental leave
• Retirement plans
• Private healthcare
• Well-being initiatives
• Learning and development opportunities

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About the Company

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning, and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

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Why You’ll Love Working at Paddle

We’re a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative, and respectful culture. We live and breathe our values:

• Paddle Together - "None of us, is as smart as all of us"
• Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"
• Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

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Connecting at Paddle

We’re a ‘digital-first’ company, which means our Paddlers always have the freedom to choose where, when, and how they work within our hub locations.

We recognize that where our Paddlers do their best work is unique to them, and we provide trust and autonomy for everyone to work in a way which fits them best. We also value the power of connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration.

Our Paddle hubs:

• In Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands, and Ireland (Dublin hub)
• In North America: Austin, TX (USA) and Toronto (Canada)

Our hub philosophy creates an engaging experience for all Paddlers, wherever, whenever, and however we choose to work.

To support this, we focus hiring within our hubs and will always openly share the available locations for each open position on our job description.

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Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.