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Job Description, Responsibilities & Requirements
About the Position
Posted by Mark Gregory on 15th April 2026
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Job Details
Title: Product Marketing Manager
Reporting to: CEO
Position: Full time, Permanent
Salary: Competitive Package
Location: Remote (UK/Europe preferred)
The LYNQ family is connected by diversity. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. As such, LYNQ is proud to be an Equal Opportunity Employer. We do not discriminate based on race, religion, colour, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin or other protected characteristics. All employment is decided based on qualifications, merit, and business need.
If you want to work for an organisation who offers competitive salaries, which shares its success through a profit related pay scheme and invests in personal development and job satisfaction Apply Now by emailing your CV to [email protected] or complete the form below.
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About Us
LYNQ is a fast-growing provider of advanced planning and scheduling (APS) and manufacturing execution systems (MES) software, helping manufacturers digitise operations, optimise performance, and unlock real-time decision-making. As we prepare to launch our next-generation platform, GEN3, we are entering an exciting phase of growth and innovation.
The Role
We are looking for a Product Marketing Manager to own positioning, messaging, and go-to-market (GTM) strategy across our APS/MES portfolio, with a particular focus on the upcoming GEN3 product launch.
This is a high-impact, strategic role sitting at the intersection of product, sales, and marketing. You will translate complex manufacturing technology into compelling value propositions and drive successful product adoption through clear, differentiated messaging and coordinated GTM execution.
Responsibilities
Go-To-Market Strategy (GEN3 Launch)
- Lead end-to-end GTM planning and execution for the GEN3 launch
- Define target segments, buyer personas, and ideal customer profiles
- Develop launch messaging, positioning, and competitive differentiation
- Coordinate cross-functional launch activities across product, sales, and partners
- Build and execute launch campaigns (digital, partner, events, PR)
Product Positioning & Messaging
- Craft clear, compelling messaging for APS/MES solutions tailored to manufacturing audiences
- Translate technical features into business value (ROI, efficiency, throughput, etc.)
- Develop product narratives aligned with industry trends (Industry 4.0, smart factory, etc.)
Sales & Partner Enablement
- Create sales enablement materials (pitch decks, battlecards, case studies, demos)
- Train internal teams and partners on product positioning and value propositions
- Support deal cycles with targeted content and insights
Market & Competitive Intelligence
- Conduct market research to identify trends, customer needs, and competitive landscape
- Maintain competitive positioning and differentiation strategies
- Gather and incorporate customer and partner feedback into messaging
Content & Campaigns
- Own product-related content strategy (website, whitepapers, LinkedIn, webinars)
- Collaborate with demand generation to drive pipeline growth
- Support thought leadership in APS/MES and digital manufacturing
Requirements
- 4+ years in Product Marketing in SaaS, manufacturing tech, ERP, APS, or MES
- Experience in manufacturing, supply chain, or industrial software
- Familiarity with APS, MES, ERP, or Industry 4.0 ecosystems
- Experience marketing through partner/channel models
- Proven experience leading product launches and GTM strategies
- Strong understanding of B2B software marketing and complex sales cycles
- Ability to translate technical concepts into clear business value
- Experience working with sales teams and channel partners
- Excellent communication, storytelling, and content development skills
- Self-starter comfortable working in a remote, fast-paced environment
What Success Looks Like
- Successful launch and market adoption of GEN3
- Clear, differentiated positioning in the APS/MES market
- Strong alignment between product, sales, and marketing
- Increased pipeline and improved win rates through effective messaging
Why Join LYNQ?
- Be at the forefront of digital manufacturing transformation
- Play a key role in launching a next-generation product
- Work directly with leadership in a high-growth environment
- Fully remote, flexible working
How to Apply
Please send your CV and a short note outlining your experience with product launches and GTM strategy to [email protected] or complete the form below.
Realise your potential
Apply today and start your journey with us.
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