Product Marketing Manager

About the Position

Zeeks is a technology company that develops infrastructure, analytics, and service products for the international iGaming market. We operate within B2B and B2B2C models, where process accuracy, data quality, and the scalability of technological solutions play a key role. Today, we are entering a new stage - building a portfolio of proprietary products in the iGaming niche, targeting Tier-1 markets with high quality standards.

We are currently looking for a creative, strategically minded, and data-driven Product Marketing Manager to lead our go-to-market initiatives, define product positioning, and execute marketing strategies that drive business growth.

Responsibilities

• Developing and executing go-to-market strategies for new products and features.
• Conducting market research and analyzing competitors, users, and industry trends.
• Defining the value proposition for users, product positioning, and key messaging.
• Planning and launching multi-channel marketing campaigns (digital, social media, partnerships, PR, etc.).
• Working closely with product, marketing, content, and design teams to ensure consistent communication and cohesive promotion across all channels.
• Developing user acquisition strategies (loyalty programs, trust-building content, community growth).
• Promoting brands within the partner and B2B ecosystem through networking, participation in industry events, and media collaboration.
• Measuring the effectiveness of marketing activities (KPI, retention, adoption, engagement).

Requirements

• 3+ years of experience in Product Marketing.
• Proven experience in developing and executing GTM strategies.
• Experience working with conversion funnels.
• Strong user research skills and experience working with customer insights.
• Hands-on experience with product value propositions.
• Strong analytical skills for setting tasks and tracking key metrics.
• Deep understanding of the iGaming market is a strong advantage.
• English proficiency at B2 level or higher (spoken and written).
• Strong project management and teamwork skills.

We Offer

• Direct impact on the company’s key marketing strategies and business decisions.
• Access to all necessary resources to achieve goals, along with autonomy in decision-making.
• Collaboration with top iGaming brands worldwide (80+ GEOs).
• Flexible schedule, remote or hybrid format with office visits in Kyiv.
• Financial compensation fixed in foreign currency, with the possibility of review based on performance.
• Possibility of military booking with valid military registration documents.
• 18 paid vacation days, plus 5 additional days off, Birthday-off, and 5 sick leaves (no medical certificates required).
• Annual budget for learning and professional development.
• Annual wellbeing deposit covering compensation for medical services, sports activities, veterinary services, foreign language learning, non-core education and hobbies, and childcare services (nanny/kindergarten).

About the Company

Zeeks is a technology company that develops infrastructure, analytics, and service products for the international iGaming market. We operate within B2B and B2B2C models, where process accuracy, data quality, and the scalability of technological solutions play a key role. We focus on what enables the market to function reliably and transparently.