Programmatic Account Manager H/F - CDI

Paris, France

About the Position

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. We are seeking a Programmatic Account Manager to join our team in Paris, France. This role involves managing programmatic and direct-buy campaigns for international clients, ensuring optimal performance and client satisfaction.

Responsibilities

• Market Research: Stay updated with market trends and insights.
• Brief Management:
  • Receive, analyze, and understand client briefs.
  • Verify the completeness of information.
  • Exchange with the agency, challenge the brief, and identify the expected outcome.
  • Announce a deadline for response.
• Recommendation Writing:
  • Develop programmatic and direct-buy strategies based on the brief.
  • Exchange with partners.
  • Negotiate purchase costs if necessary.
  • Format the response according to existing templates.
  • Present the recommendation to the client.
• Tracking/Trafficking:
  • Define the tracking plan (site visits, pixels to be placed, etc.).
  • Ensure the correct implementation of tracking elements.
  • Verify the correct implementation of the ad verifier according to GroupM and/or advertiser standards.
  • Send technical specifications and keep the document updated.
  • Receive creative elements.
  • Verify compliance upon receipt (before sending to the audit).
  • Send to the audit.
• Campaign Programming:
  • Programmatic:
    • Program the campaign in the chosen DSP(s).
    • Integrate quality parameters (visibility, sitelist/exclusion list, etc.).
    • Verify the setup with internal tools.
    • Monitor the campaign.
  • Direct-Buy:
    • Send campaign elements.
    • Integrate quality parameters (visibility, sitelist/exclusion list, etc.).
    • Preview creations.
    • Schedule the launch.
    • Monitor the campaign.
• Monitoring & Optimization:
  • Ensure the correct delivery, results, and quality of activations.
  • Issue a regular weekly report.
  • Identify actions to optimize the campaign.
  • Implement optimizations.
  • Send the report with an explanation of the optimizations made and their purpose.
  • Keep the tracking document updated for each department.
• Reporting:
  • Identify the desired format (Excel vs. PowerPoint).
  • Create the final campaign report.
  • Explain the results and the impact of optimizations (results, learnings, savings if applicable, reflection points/next steps).
  • Present to the client.
• Finance:
  • Monitor the campaign budget.
  • Monitor impression data.
  • Perform the purchase summary at the end of the campaign.
• Agency Proximity:
  • Regular physical check-ins with agency contacts.
  • Space planning: if possible, share a day with agency contacts.

Requirements

• Professional Experience:
  • More than 3 years of significant and successful experience in programmatic buying, ideally acquired in a media agency.
  • Proven experience in managing complex digital campaigns, with a strong client-facing component (recommendation development, presentations, relationship management).
• Technical Skills (Hard Skills):
  • Mastery of Programmatic Buying Platforms (essential): DV360, The Trade Desk, Amazon Ads, Google Ads.
  • Data Analysis and Reporting: Advanced proficiency in Excel and Google Analytics to analyze performance, extract relevant insights, and build clear and strategic reports.
  • Brand Safety and Ad Verification Methods: Familiarity with tools like IAS is a plus to ensure the quality and safety of our broadcasts.
  • Digital Media Strategy: Ability to develop and implement impactful media buying strategies, particularly for branding and video objectives.
• Behavioral Competencies:
  • Autonomy & Proactivity: Ability to manage your client portfolio independently, anticipate needs, and propose innovative initiatives.
  • Rigor, Organization & Attention to Detail: Essential to ensure campaign quality, budget compliance, and the accuracy of deliverables in a demanding environment.
  • Customer Orientation & Excellent Service Sense: Your ability to listen, understand, and meet client expectations makes you a preferred partner.
  • Collaborative Spirit & Communication: Ability to work in a team, share knowledge and feedback, and interact effectively with various interlocutors, including remote teams.
  • Analytical and Problem-Solving Skills: Ability to dissect complex situations to identify optimization levers and provide concrete solutions.
• Languages:
  • English: Advanced proficiency, both written and spoken, for managing international accounts and collaborating with our global teams.

We Offer

• Remote Work: Up to 2 days per week and 2 full weeks twice a year.
• Additional Days Off: Two extra days off, including Pentecost Monday.
• Additional Vacation Days: Additional 5 days of remote work per month for employees suffering from endometriosis.
• Disability Policy: 3 paid absence days per year, access to Universal Employment Checks, and specific support for employees with a Recognized Quality of Worker (RQTH).
• Solidarity Missions: Possible through the We Care and We Act program.

About the Company

WPP Media is committed to shaping the future of media by actively supporting the professional development of our talents, helping them reach their full potential. This commitment is reflected in our responsible approach to media investment strategies, demonstrating our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to WPP Media and WPP's international networks, allowing them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations. Our company actively cultivates the inclusion of talents from all backgrounds. The successes and expertise of our teams are regularly highlighted during unifying events that also mark key moments in the year, reinforcing our collaborative and diverse company culture.

Recruitment Process

1. Interview with the Recruitment Team: An initial telephone or video conference interview with a member of our recruitment team. This will allow us to better understand your skills and experience, and give you the opportunity to ask questions about the position and the company.
2. Operational Interview: A video conference interview with a Team Lead and a Manager to assess the fit of your skills and profile.
3. Case Study (Business Case): A technical case study will be proposed after the operational interview to evaluate your technical skills related to the position. You will have 10 days to complete it.
4. Physical Interview & Presentation of the Business Case: A mandatory physical interview where you will present your Business Case and discuss with the direct manager and another Lead.

We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of particular characteristics. We are committed to cultivating an environment of respect where everyone feels at home and benefits from the same opportunities for professional development.

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Although we review all applications received, we only contact those selected for an interview.

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