Programmatic Media Buyer (Mid-Senior Level)

About the Position

Job Title: Programmatic Media Buyer (Mid-Senior Level)

Type: Part-Time or Full-Time (Open to discussion based on candidate experience and availability)

Department: Paid Media

Reports To: Media Director

We are seeking a Programmatic Media Buyer with 4–7 years of hands-on experience managing campaigns in DV360 and other DSPs. This is a client-facing role, ideal for someone who can own the full media buying lifecycle-from planning, forecasting, and launch to ongoing optimization and insights reporting.

You'll work closely with cross-functional teams across creative, analytics, and strategy, and be expected to deliver results across upper, mid, and lower funnel campaigns.

This role is open to both part-time and full-time candidates. For those seeking a full-time opportunity, experience in Paid Social (Meta, TikTok, LinkedIn) or Paid Search (Google Ads) is preferred in addition to core programmatic expertise.

Responsibilities

Strategy & Planning

• Translate client goals into full-funnel media strategies using DV360 and/or other DSPs (e.g., StackAdapt, The Trade Desk)
• Build campaign plans, audience segmentation, and inventory strategies tailored to awareness, consideration, and conversion stages
• Create accurate spend forecasts, pacing plans, and testing roadmaps based on media objectives

Campaign Execution

• Launch and manage Programmatic campaigns (display, video, native, and CTV) across DSP platforms
• Set up and monitor tracking infrastructure (pixels, tags), ensure accurate conversion tracking
• Execute structured tests, manage inventory lists, and adjust bid/frequency strategies as needed

Optimization & Reporting

• Monitor performance against KPIs (CPM, CTR, CPC, CPA, ROAS) and continuously optimize for efficiency and outcomes
• Generate insights reports and performance recaps with clear recommendations for next steps
• Present findings in internal reviews and client-facing calls

Client Collaboration

• Serve as a programmatic lead on assigned accounts, ensuring media strategy aligns with business objectives
• Coordinate with creative, strategy, and analytics teams to align campaign messaging and execution
• Support quarterly reviews and roadmap planning with channel-level insights and data-backed opportunities

Requirements

Must-Have Qualifications

• 4–7 years of hands-on Programmatic media buying experience
• Strong expertise in DV360, and working knowledge of at least one other DSP (e.g., StackAdapt, The Trade Desk, Amazon DSP)
• Strong data fluency – experience with Excel/Sheets, Looker Studio, and native DSP dashboards
• Knowledge of conversion tracking setup, pixels/tags, and attribution modeling
• Ability to communicate performance insights in a clear, client-friendly manner
• Experience working with diverse accounts and adapting to different funnel strategies

Bonus Skills

• Familiarity with contextual and audience-based targeting strategies
• Exposure to CTV, native, or retargeting formats beyond standard display/video
• If applying for a full-time role:
  • Experience managing Paid Social campaigns (Meta, TikTok, LinkedIn), or
  • Experience with Google Ads or YouTube campaigns within Paid Search ecosystems

Role Details

• Open to both Part-Time and Full-Time candidates
• Flexible remote position
• Competitive compensation aligned with experience and availability
• Opportunity to grow into a strategic leadership role as the programmatic offering expands

Application Form

Location: Toronto (Hybrid) or Remote

Application Deadline: March 3, 2026

Required Documents:

• Resume/CV
• Cover Letter (optional)

Apply Now