Senior SEO Specialist

About the Position

We're a fully integrated performance agency - combining SEO, Paid Media, Creative, Brand Strategy, Web Development, CRO, and Data Analytics under one roof - with teams across Canada, the US, and Europe. We're growing fast and looking for a Senior SEO Specialist who can do it all: execute campaigns hands-on, lead and grow a team, and build trusted long-term relationships with clients. You'll be joining an established SEO team of 9 full-time specialists - there's real depth here to lead, collaborate with, and grow. This is a hybrid role based out of our North York office, with 2–3 days per week in-office collaboration.

Responsibilities

• Lead, Manage & Execute: You're not just a strategist - you're hands-on. You'll manage and mentor a team of SEO specialists while also rolling up your sleeves to execute campaigns directly. You set the standard by doing, and you build the team up by leading.
• Design & Execute Cutting-Edge SEO Strategies: Plan, implement, and oversee holistic SEO campaigns for local, national, and global brands - blending traditional tactics with AI-first optimization (ChatGPT, Gemini, Perplexity, and other LLM platforms).
• AI Environment Optimization:
  • Craft and refine content prompts tailored for large language models to secure featured snippets and AI-powered answers.
  • Collaborate with content, UX, and development teams to build schema and structured data that enhance AI overviews and knowledge-graph visibility.
• Local SEO & Google Business Profile Mastery:
  • Optimize and manage Google Business Profiles to improve local pack rankings, drive customer actions, and deliver bottom-line ROI.
  • Implement review-generation campaigns, citation audits, and localized content programs to strengthen presence in key markets.
• Performance Measurement & Reporting:
  • Develop dashboards and reports that track both traditional KPIs (rankings, traffic, conversions) and emerging AI-driven metrics (AI answer appearances, LLM coverage).
  • Translate insights into clear, actionable recommendations for clients and internal stakeholders.
• Trusted Advisor & Client Relationship Owner: Serve as the primary SEO consultant for clients - someone they genuinely enjoy working with. You'll build strong, long-term relationships, communicate complex ideas with clarity and confidence, and present strategies and results to stakeholders at all levels. You'll also support the sales team with pitches and SEO assessments.

Requirements

• Core Skills:
  • SEO
  • AI optimization
  • Google Business Profiles
  • Performance Measurement
  • Client Relationship
• Secondary Skills:
  • HARO
  • Skyscraper techniques
  • Manual outreach
  • AI overviews optimization
  • Keyword research
  • Technical SEO auditing
  • Link-building
  • Content marketing
  • PR outreach
• Experience: 5+ years of SEO agency experience, including at least 1–2 years in a team lead or management capacity.
• Education: A bachelor's or master's degree.
• Skills:
  • Strong interpersonal and communication skills
  • Solid knowledge of server technologies (caching, environments, logging)
  • Ability to analyze, synthesize, and communicate critical data - and adjust strategies accordingly
  • High emotional intelligence, ownership, and accountability
  • Strong leadership presence

We Offer

• Highly competitive salary + performance bonus
• Hybrid schedule: 2–3 days in-office at our comfortable North York location
• Corporate medical and dental benefits
• A genuinely energetic, collaborative culture where smart people push each other to do great work - no politics, no silos, just a team that's invested in each other's success
• Work alongside brand strategists, creatives, paid media specialists, data analysts, CRO experts, and web developers - it's a rich, stimulating environment where great ideas come from everywhere
• Real opportunities for career growth into senior leadership as we scale across North America and Europe

About the Company

We're a fully integrated performance agency - combining SEO, Paid Media, Creative, Brand Strategy, Web Development, CRO, and Data Analytics under one roof - with teams across Canada, the US, and Europe. We're growing fast and looking for a Senior SEO Specialist who can do it all: execute campaigns hands-on, lead and grow a team, and build trusted long-term relationships with clients.