PR & Communications Lead 品牌公關組長

About the Position

We are seeking a PR & Communications Lead 品牌公關組長 to join our team in Taipei. This role involves managing media relations, developing brand PR strategies, and handling crisis communication for Lalamove.

Responsibilities

• Media Relations: Deepen and maintain good relationships with media, regularly organizing and participating in media dinners and exchange activities.
• Brand PR Strategy: Develop and execute Lalamove's brand PR strategy, planning the brand's PR image, speaking points, and media interviews to enhance Lalamove's brand awareness, overall professionalism, and positive influence.
• Market Intelligence: Actively engage with major media and PR communities, possessing business acumen. Capture market dynamics and competitor projects from daily interactions, proactively discover potential business or strategic cooperation opportunities, and provide first-hand information to the internal team.
• Policy and Industry Analysis: Monitor policy and industry trends, grasp potential policy risks or macro-environment opportunities that may affect the brand, and propose PR strategies and response suggestions for Lalamove.
• Press Release Writing and Exposure: Lead the writing, release, and media communication of press releases, actively seek positive media exposure and reporting opportunities.
• PR Problem and Crisis Handling: Possess quick response capabilities, effectively minimize negative impacts, and maintain positive brand voice.
• Community and Public Sentiment Monitoring: Utilize community monitoring tools to track market public opinion trends and competitor PR activities, capture public volume and reactions, and convert them into timely PR strategies and communication materials. Be able to make data-driven decisions and accurately find growth issues.
• Cross-Departmental Information Integration: Work closely with cross-departmental teams to ensure that the core brand message remains highly consistent across various communication channels and external statements.
• Omni-Channel Brand Influence Management: In addition to traditional media, actively develop and maintain relationships with creators and other long-term partners, using diverse content formats to enhance brand penetration.

Requirements

• Media Development Ability: Maintain existing media libraries and have the initiative to develop new media channels and expand potential journalist networks to continuously expand the brand's media influence circle.
• Market Sensitivity: Possess a keen market sense, able to discover potential opportunities from social interactions and casual conversations.
• PR Crisis Awareness: Highly sensitive to public opinion trends, able to quickly judge and formulate effective response suggestions and communication plans when PR crises occur.
• Business Communication Skills: Skilled in communicating with media reporters, internal executives, and cross-departmental teams, able to handle advances and retreats calmly, and establish long-term trust relationships.
• Writing Persuasiveness: Have excellent Chinese writing and narrative skills, able to transform rigid corporate information into stories that attract media and the public.

We Offer

• Salary: NT$ 55,000 - 70,000 per month (salary determined by ability).

About the Company

Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/zh-tw/candidate-privacy-notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.