Recruitment Marketing Lead

About the Position

Evolution Georgia is pleased to announce the vacancy for the position of Recruitment Marketing Lead. In this role, you will own and lead Evolution Georgia’s employer brand and recruitment marketing efforts, driving qualified applications and strengthening our position as an employer of choice.

Responsibilities

• Own and lead Evolution Georgia’s employer brand and recruitment marketing efforts, driving qualified applications and strengthening our position as an employer of choice.
• Lead end-to-end recruitment campaigns across digital, social media, paid/earned media, and other relevant channels.
• Partner with Recruitment, Operations, and business leaders to identify talent challenges and develop effective attraction and employer brand solutions.
• Lead campaign planning, creative direction, execution, and evaluation, including audience, messaging, channels, budgets, and KPIs.
• Build and manage relationships with influencers, agencies, and other external partners to expand talent reach.
• Lead creative partners and suppliers, ensuring content and communications are aligned with the employer brand, corporate values, and brand guidelines.
• Monitor market trends, competitor activity, and candidate behavior and translate insights into new initiatives.
• Own budget planning and performance tracking, using data to optimize activity and demonstrate business impact.

Requirements

• Bachelor’s degree or higher in Marketing, Communications, PR, Business, or a related field.
• 2+ years of relevant experience in marketing, employer branding, recruitment marketing, communications, or PR.
• Proven experience leading multi-channel campaigns from strategy and planning through execution and evaluation.
• Strong understanding of digital marketing, social media, paid and earned media, and campaign management.
• Strong project management and stakeholder management skills, with the ability to work across different teams and priorities.
• Strong English and Georgian language skills.
• A data-driven mindset, with the ability to work with KPIs, analyze campaign performance, and use insights to improve results.
• Strong communication skills, with the ability to turn ideas into clear messages and engaging campaigns.
• Passion about employer branding, recruitment marketing, and creating strong candidate and employee experiences.

Nice to Have

• Experience in recruitment marketing, employer branding, or talent attraction, particularly targeting Gen Z and early-career audiences.
• Experience working with creative agencies, media partners, influencers, or other external suppliers.
• Experience managing marketing budgets and external partners.
• Knowledge of SEM/SEO and other digital acquisition channels.
• Additional language skills.
• Experience in the gaming, entertainment, hospitality, retail, or other high-volume recruitment environment.

We Offer

• Opportunity to work in a dynamic and creative environment.
• Unique opportunity for personal and professional growth.
• Competitive benefits package.

About the Company

Evolution is a market-leading Swedish company, developer, and provider of products and services for online casino entertainment founded in 2006 and listed on Nasdaq Nordic (EVO). Our integrated business-to-business solutions guarantee that our clients can always provide an unrivalled online entertainment experience to their players globally. We thrive on remaining an award-winning digital powerhouse of entertainment products and services with an ever-expanding line-up of product brands: Evolution Live, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City, and DigiWheel.

Across our 40+ sites, we have 20,000+ people working in the fields of Product Innovation, Software Development, Game Presenters & Hosts, IT support, Facility & Studio build, as well as support services. Evolution Georgia entered the market in 2018 with the aim of becoming one of the biggest and best employers on the market.