Regional Franchise Head, META

About the Position

Acino, part of Arcera, is a pharmaceutical company headquartered in Zurich, with a clear focus on selected markets in the Middle East, Africa, and Latin America, as well as Ukraine and Eurasian countries. We are seeking a Regional Franchise Head for META to lead strategic direction and market expansion in the region.

Responsibilities

• Develop and implement regional strategies for the specialty care portfolio, ensuring alignment with global and country-specific objectives.
• Lead the execution of regional marketing plans, optimizing product growth and addressing market access challenges.
• Provide strategic input into business development projects, evaluating partnerships and market expansion opportunities in KSA and Gulf markets.
• Oversee successful product launches and life-cycle management to meet the needs of patients and healthcare providers.
• Drive the development and execution of brand strategies to strengthen brand equity in specialty therapeutic areas.
• Ensure the brand’s value proposition is effectively communicated, resonating with healthcare professionals and key stakeholders.
• Collaborate with marketing teams to enhance brand differentiation and ensure consistency across markets.
• Lead initiatives to improve market access for specialty products, focusing on pricing, reimbursement, and regulatory requirements in KSA and Gulf markets.
• Collaborate with local teams to develop and implement strategies that address access challenges and enhance product availability.
• Build relationships with key stakeholders, including payers and health authorities, to facilitate access to specialty medications.
• Mentor and coach country teams, fostering a culture of high performance, accountability, and continuous development.
• Empower teams with the strategies and resources needed to achieve regional success and drive commercial outcomes.
• Promote cross-functional collaboration between marketing, sales, medical, and market access teams for cohesive execution.
• Lead product commercialization and life-cycle management, promoting adaptability in response to evolving market dynamics.
• Champion innovative approaches and digital transformation to ensure portfolio competitiveness.
• Advocate for continuous improvement and the adoption of new initiatives to drive growth.
• Build and maintain strong relationships with healthcare professionals, KOLs, and regulatory bodies to strengthen market positioning.
• Support local teams in executing customer-centric marketing strategies and product launches that drive engagement and adoption.
• Ensure the portfolio’s value proposition resonates with external stakeholders and addresses healthcare needs effectively.
• Serve as a key liaison between country teams and regional/global leadership, ensuring clear alignment on objectives and initiatives.
• Provide actionable insights and feedback to guide local teams in achieving regional goals.
• Present portfolio performance and strategic direction to senior leadership, offering insights and recommendations.
• Promote the integration of digital tools and analytics to enhance decision-making and market execution.
• Lead the implementation of omnichannel marketing strategies to ensure comprehensive customer engagement.
• Drive digital initiatives to optimize sales and marketing effectiveness.
• Monitor and analyze franchise performance across the region, using insights to make strategic adjustments and drive growth.
• Ensure efficient allocation of resources and that marketing investments deliver measurable value.
• Leverage data-driven decision-making to align business outcomes with growth objectives.
• Lead the development of country teams through regular coaching and capability-building initiatives.
• Foster a culture of continuous learning and development, promoting best practice sharing across the region.
• Mentor key talents within the region to build leadership and enhance commercial team capabilities.

Requirements

• Bachelor’s degree in Pharmacy, or related fields; an advanced degree (e.g., MBA) is preferred.
• 12+ years of experience in specialty care preferably including infectious diseases, commercial management, or related fields within the pharmaceutical industry, with recent experience in KSA and Gulf markets.
• Proven track record in driving commercial growth and managing cross-functional teams in complex environments.
• Strong understanding of market access dynamics, pricing, and reimbursement processes in KSA and Gulf markets.
• Expertise in developing and executing strategies to build strong brand equity in specialty therapeutics.
• Strong leadership skills, with experience in mentoring and developing high-performing teams.
• Demonstrated ability to develop and execute regional strategies aligned with global and local goals.
• Ability to work effectively across sales, marketing, medical, and market access teams.
• Expertise in managing alliances and providing strategic input into business development projects.
• Strong ability to monitor business performance, use data-driven insights, and make informed strategic adjustments.
• Experience leading digital transformation initiatives and omnichannel strategies.
• Excellent communication and influencing skills, with a proven ability to engage with internal and external stakeholders.
• Excellent command of written and spoken Arabic and English languages. Proficiency in Turkish is an advantage.

We Offer

• Competitive salary
• Opportunity to work in a dynamic and rapidly growing environment
• Professional development opportunities
• Collaborative and inclusive work culture

About the Company

At Acino, we push the boundaries to deliver high-quality pharmaceutical products that improve patients’ lives. Driven by our collective purpose to provide access to medicines to those in need, our strength lies in our unique expertise and presence in emerging and high-growth markets. We are proud to be challenging the status quo in the pharmaceutical industry, always looking ahead to the future with an open mind.

Join Acino, a dynamic and rapidly growing environment where your contributions can make a real difference.

Acino is an Equal Opportunity Employer.

How To Apply

Note that only direct applications via our HR system (follow the link above) will be considered.

Please Note

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