Sales Manager - Independent Retail Channels

About the Position

Sales Manager - Independent Retail Channels

We are seeking a dynamic and experienced Sales Manager for Independent Retail Channels to join our team in Ivory Coast. The role focuses on driving business growth and strengthening relationships with key partners.

Responsibilities

• Develop and execute sales strategies for A-Brand Consumer Electronics products to meet or exceed sales targets through Independent Retail Channels.
• Build, grow, and manage relationships with key Channel Partners and accounts.
• Grow the channel partner network through onboarding, training, and sales development activities.
• Respect the A-Brand guidelines in the retail environment and customer experience.
• Develop and manage relationships with financing partners (critical for market penetration).
• Monitor and manage parallel import activity to protect channel integrity.
• Identify and pursue new business opportunities within existing key accounts.
• Collaborate with Product and procurement teams to ensure competitive pricing and stock availability.
• Drive joint go-to-market activities with Brand and key Channel Partners.
• Monitor market trends, pricing, competitor activities, and customer behavior to adapt sales tactics.
• Prepare regular forecasts, reports, and market analysis for internal stakeholders.
• Ensure strong customer service and post-sales support through coordination with internal teams.
• Represent the company at industry events, vendor meetings, and partner conferences.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of sales experience in Consumer Electronics (with a Vendor, Distributor, or Retailer).
• Good command of English & French, both spoken and written.
• Ability to create and deliver clear, effective presentations.
• Experience in emerging markets.
• Existing network of retail and/or telco partners.
• Experience with installments, financing sales models.
• Experience working with different sales channels and customer types.
• Goal & targets oriented and focused on achieving results.
• Strong analytical and commercial mindset.
• Strong communication and negotiation skills, with proven success in building good business relationships.

We Offer

• Opportunity to work for a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals.
• Access to continuous professional development: training, certification programs, events, and team buildings.
• Health insurance.
• Competitive salary package and motivation scheme.
• Life events’ gifts, corporate presents, and years of service bonuses.

About the Company

ASBIS is a financially strong, fast-growing multinational company with a commitment to professional development and employee well-being.