Senior Analyst, Digital Marketing

India

About Us

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

Our Values

• Data driven: Start with truth, measure what matters.
• Courageous: Bias to action; run toward hard problems.
• Innovative: Seek novel, elegant solutions.
• Lean: Do more with less. Build, ship, learn fast.
• Humble: Strong opinions, lightly held.

About the Role

We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.

Responsibilities

• Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact.
• Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions.
• Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes.
• Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities.
• Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale.
• Drive cross-functional alignment with marketing, product, analytics, and business stakeholders to ensure insights are translated into action and business objectives are achieved.
• Establish performance measurement frameworks, monitor results, and take accountability for delivering against key growth and efficiency metrics.

Requirements

• 7+ years of experience with Google Search or Display campaigns, including campaign setup, bidding strategies, and performance metrics (e.g., CTR, CPA, ROAS)
• Ability to leverage tools such as SQL, Tableau, Google Analytics, Looker Studio, etc. to monitor trends and deliver insights that influence strategic decisions.
• Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
• Strong foundation in A/B testing, experimental design, and statistical validation.
• Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.

Our Commitment to an Inclusive Workplace

We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

AI Disclosure & Informed Consent

Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.

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