Senior Analyst, Qualitative Research

About the Position

We are seeking a Senior Analyst, Qualitative Research to join our Consumer & Marketing Insights Team. This role will focus on managing client service, conducting in-depth interviews (IDIs) and focus group discussions (FGDs), and collaborating with the quantitative research team.

Responsibilities

• Handle qualitative research projects from end to end with full responsibility for client interface;
• Independently conduct IDIs and FGDs across different cities and regions;
• Work closely with the quantitative research team for report generation;
• Review and verify the output of junior team members and provide advice and coaching;
• Be directly accountable for work conducted for nominated clients in terms of proposals, analysis, reports, etc., and perform quality checks on all reports for alignment to request accuracy and correctness;
• Assist in activities in conjunction with Director/Associate Director in terms of preparation of proposals and credential presentations.

Requirements

• Bachelor's degree or above;
• At least 2.5 years of qualitative research experience, with proficiency in conducting IDIs and FGDs;
• Fluency in both English and Mandarin;
• Strong logical mindset, ability to reach insights to the core;
• Excellent attention to detail and strong written and verbal communication skills;
• Strong relationship-building skills and ability to be a great storyteller;
• Ability to mix traditional and new research methods as needed.

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.

NIQ's AI Safety Policies and Guiding Principles

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review where permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: NIQ’s AI Safety Policies and Guiding Principles.