Senior B2B Marketing Specialist
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Senior B2B Marketing Specialist to develop and execute marketing strategies for our fast-growing crowdfunding platform.
Responsibilities
- Develop and execute B2B marketing strategies
- Generate and nurture qualified leads among creators, publishers, agencies, and brands
- Plan multi-channel campaigns across email, paid media, social media, events, webinars, and partner channels
- Create B2B content and sales materials, including case studies, presentations, landing pages, reports, and newsletters
- Support Sales and Business Development with lead-generation campaigns, account-based marketing, and tailored materials
- Collaborate with Product, Analytics, Performance Marketing, and Creator Success teams to ensure consistent and effective communication
- Research market trends, audiences, and competitors to identify new growth opportunities
- Track campaign performance and continuously optimize activities based on lead quality, conversions, costs, and business impact.
Requirements
- At least 3 years of experience in B2B marketing, preferably in a technology, marketplace, e-commerce, or digital platform environment
- Proven experience in lead generation, content marketing, email campaigns, webinars, events, and sales enablement
- Experience working with CRM, marketing automation, analytics, and campaign management tools
- Ability to plan and execute marketing initiatives independently, from concept to performance analysis
- Strong copywriting and communication skills, with fluent written and spoken English
- A data-driven mindset and the ability to translate results into actionable improvements
- Strong organizational skills and the ability to collaborate effectively with Sales, Product, Analytics, and other teams
- Knowledge of crowdfunding, gaming, technology, or creative industries would be a strong advantage
We Offer
- Flexible working hours – start your day between 7:00 AM and 10:00 AM to suit your needs.
- Hybrid work model – the option to work remotely for up to 5 days a month.
- Co-create one of the fastest-growing crowdfunding platforms in the world – be part of an innovative project!
- Office located in the city center – an excellent location supporting work-life balance.
- Attractive benefits – private medical care, cafeteria, fresh fruit in the office.
- No dress code – work in what you feel comfortable in.
- Integration meetings – shared activities that strengthen the team and foster a positive atmosphere.
- Chill zone – relaxation area with board games, Xbox, and stretching zone, perfect for recharging during breaks
Benefits
- LuxMed health care package
- MultiSport card
- Extensive benefits system
- Fresh fruit days at the office
- Chill out area with Xbox and foosball
- Board game rental
- Flexible working hours
- Team building events
- Pet-friendly office
Salary
- B2B: 12 000 - 18 000 PLN net/month
- CoE: 10 000 - 15 000 PLN gross/month
Location
- City: Wrocław
- Country: Poland
- Remote: No
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Crowdfunding,Board Games
About the Company Gamefound is a platform derived from the tabletop industry made for board game fans and makers. It serves as a space where creators can concentrate on their craft while facilitating a convenient process for backers to support the projects they are interested in. The company offers crowdfunding capabilities. Products, Services & Tech Stack Core Solutions: Crowdfunding platform for board game projects. Technologies & Frameworks: Security verification service provided by Cloudflare.
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