Senior Brand Manager (Imported Brands), E-commerce Enablement
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Job description
About the Position
Step into an entrepreneurial role within AnyMind’s E-Commerce Enablement division, where you'll manage and scale imported FMCG brands as if they were your own. As a Senior Brand Manager (Imported Brands), E-commerce Enablement, you’ll oversee the entire brand journey from inventory movement in warehouses to strategic marketing execution and driving sales across both online and offline channels. This is a unique opportunity to directly shape the growth of AnyMind’s e-commerce business with your own hands.
Responsibilities
- Lead Brand Strategy: Own end-to-end brand management, including positioning, pricing, and go-to-market strategy across online and offline channels.
- Sales Ownership: Drive product sell-through across e-commerce platforms and retail channels; manage stock and performance via DDI warehouse.
- Marketing Execution: Develop and execute both online (digital/influencer marketing) and offline marketing strategies to meet brand and sales goals.
- Brand Growth: Collaborate with the digital marketing and retail teams to lead promotional activities, marketplace execution, and in-store campaigns.
- Performance-Driven: Track key metrics and optimize brand performance with a strong focus on revenue, sell-through, and market share.
- Brand Uplift: Take full ownership of brand positioning, visibility, and growth in a competitive FMCG landscape.
Requirements
- Minimum 3 years of experience in brand management within the e-commerce or marketplace industry preferably in FMCG, cosmetics, or skincare
- Strong understanding of the Indonesian e-commerce and retail landscape
- Business-oriented mindset with hands-on experience in strategy, pricing, and campaign execution
- Fluency in English for internal communication and collaboration
- Excellent cross-functional skills, able to work effectively with supply chain, digital, and retail teams
- Self-starter, results-driven, and passionate about building impactful consumer brands.
We Offer
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year)
- 12 days of annual paid leaves
- Exciting opportunity to explore e-commerce and digital marketing trends
- Grow your career in an international, professional, fast-paced and dynamic environment
About the Company
Looking to kickstart your career with AnyMind Group? Head over here for our available positions.
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AnyMind Group is an organization that is transforming industries through artificial intelligence. Headquartered in Singapore, AnyMind Group is the parent company of AdAsia Holdings, TalentMind and CastingAsia.In the marketing industry, end-to-end solutions by companies under the AnyMind Group span influencer marketing, programmatic and digital advertising, and publisher monetization.For the human resource industry, AnyMind group’s TalentMind provides human resource and recruitment professionals with an AI-driven recruitment optimization platform to make hiring more efficient and smart.AnyMind Group aims to power businesses and professionals with a suite of AI-based solutions, enabling them to easily achieve greater scale and efficiency within and across departments.***AI-driven Influencer Marketing Platform and Marketplaceanymindgroup.com/castingasiaAI-driven recruiting software platformanymindgroup.com/talentmind***