Senior Commercial Data Analyst

About the Position

Cazoo, the ultimate destination for car enthusiasts and buyers alike, is on a deliberate journey to become a Decision Intelligence-enabled business. We are currently looking for a Senior Commercial Data Analyst to join our team in Richmond, London. This role is pivotal in closing the gap between the data we have and the decisions our Commercial, Account Management, and Finance teams make every day. If you're ready to drive your career forward in a dynamic, fast-paced environment, Cazoo is the place for you.

Responsibilities

• Own the analytical agenda for Commercial, Account Management, and Finance, leading on dealer retention, ARPA performance, portfolio health, and new business pipeline.
• Build and maintain a dealer churn propensity model and a Dealer Customer Lifetime Value model.
• Deliver B2B dealer segmentation and surface Cost Per Lead, Days to Sell, and listing performance benchmarking.
• Work with the wider Analytics CoE to ensure a single, trusted source of commercial data.
• Line manage the existing Commercial Data Analyst, mentoring, setting clear objectives, and helping them move from reactive data provision to proactive analytical contribution.
• Build trusted relationships across Commercial, Account Management, and Finance, becoming the go-to analytical voice on dealer performance, retention, and revenue forecasting.

Requirements

Essential:

• A track record as a Senior Data Analyst in a commercial, B2B, or marketplace environment, with clear examples of moving from data to insight to business action and measurable commercial outcome.
• Deep experience in commercial analytics: churn propensity modelling, B2B segmentation, ARPA or revenue performance, and Cost Per Lead and lead quality analysis.
• Advanced SQL and strong Power BI skills, comfortable querying large-scale cloud platforms independently and building self-service dashboards that non-technical stakeholders actually use.
• Proven ability to translate complex findings into clear narratives that drive decisions.
• Strong stakeholder management and experience managing or mentoring at least one other analyst.
• Agile ways of working: sprint ceremonies, JIRA or equivalent backlog management.

Highly Desirable:

• Experience in automotive, used-car, classifieds, or dealer-network environments.
• Python proficiency, particularly for propensity modelling, cohort analysis, and automation.
• Familiarity with Databricks and dbt, the core of Cazoo's data platform.
• Experience building churn propensity or CLV models, version control via GitHub, Salesforce CRM data as an analytical source, and Google Analytics or Looker Studio.

We Offer

• Immediate line management responsibility for an existing Commercial Data Analyst.
• Enterprise-grade tooling from day one: Databricks, dbt, Power BI, GitHub.
• Direct access to a Director of Analytics who has built Decision Intelligence functions before, and Commercial and Finance leadership teams who are genuinely ready to act on what you surface.
• A clear career pathway and the opportunity to grow alongside Cazoo's ambition to become the disruptor in the UK used-car marketplace.

About the Company

At Cazoo, we are shaped by three values: Fearless, Dynamic, and Better Together. If you are the kind of analyst who does not wait to be asked, who turns a data point into a recommendation and a recommendation into action, and who builds trust quickly across commercial and finance stakeholders, you will feel right at home here.

Perks & Benefits

Financials 💰

• Annual bonus scheme or commission plans for our Commercial team.
• Pension matching: 9% when you contribute 6%, totaling 15% of your base salary.
• Quarterly value-led awards with generous cash prizes.
• Referral Bonus: Recommend a colleague, get £2,000.

Work-Life 🏖️

• 25 days (plus bank holidays) annual leave.
• Hybrid role, two days a week based in our Richmond office.
• Family Enhanced leave after 6 months of service.
• Maternity/Pregnant Parent Leave: 20 weeks at 100% pay.
• Paternity/Non-birth Parent Leave: 12 weeks at 100% pay.
• Volunteer Days: 2 volunteer days a year.

Health & Peace of Mind 🏩

• AXA Private Healthcare: High-level coverage for you, partners, and dependents.
• Bupa Dental: Level 2 coverage for cashback on preventative, restorative, and emergency care.
• Private GP: 24/7 digital access via Help@Hand.
• Income Protection: 13 weeks of sick pay, before going onto Long term Illness cover with Canada Life.
• Life Assurance: 4x basic salary covered by Unum.
• Specialist Support: Free counseling and menopause/fertility support via Peppy.

Your Growth 🌱

• Learning budget and continuous development opportunities. Every manager has a dedicated budget for your specific role development.

The Extras 🔍

• Company-issued laptop.
• Perks@Work: Discounts at over 30,000 retailers and entertainment venues.
• Annual conference with top-tier industry guest speakers.
• Free food & drinks in the office.
• We’re proud partners of Brentford FC, and we share the rewards with you.

Diversity & Inclusion at Cazoo

The best ideas come from people with different backgrounds, experiences, and ways of thinking. At Cazoo, we are a place where people feel comfortable speaking up, contributing, and growing. Bring your perspective. Bring your experience. Be yourself.