Senior Content & Design Specialist

About the Position

Senior Content & Design Specialist

Numer referencyjny: FS/1025596

Lokalizacje:

• Kraków, Poland
• Warszawa, Poland

As a provider of innovative IT systems for the financial sector, we are looking for a highly skilled Senior Content & Design Specialist to drive our content production and creative execution. This is a hands-on, high-impact individual contributor role where you will act as a true full-funnel creator, leveraging the latest AI technology.

We are looking for someone who can seamlessly blend exceptional writing craft with modern AI tooling to produce high-performing B2B content. Your main goal will be to execute the content strategy-from landing pages and expert articles to video repurposing and sales enablement-ensuring everything is optimized for both human readers and AI answer engines.

Important: Please make sure to attach your portfolio to your application (as a link or file). We want to see your writing samples in English alongside your visual or video work. We assess craft, range, and judgment, not just volume.

Responsibilities

• Execute the content strategy for the pod's products, derived from product positioning and campaign briefs.
• Produce across the full range of assets: landing pages, blog and expert articles, social media content, short-form video and webinar repurposing, campaign kits, and event creative.
• Draft, create variants, and localize content through AI workflows grounded in the verified product knowledge base.
• Operate a smart repurposing engine where each hero asset is atomized into a planned family of derivatives.
• Create crucial sales materials with product and sales input.
• Optimize on-page SEO for organic search and AEO structuring.
• Localize content across the team's markets with AI support to native-quality standard.
• Measure and improve content performance tracked in HubSpot against campaign and pipeline contribution.

Requirements

• B2B Content Experience: 3+ years in content marketing or content creation for B2B (software, technology, or financial services preferred), covering more than one format: long-form writing plus at least one of social, video, or design.
• Exceptional English & Writing Craft: Excellent business writing in English (C1/C2) is mandatory.
• AI Toolchain Proficiency: Hands-on, daily-driver proficiency with AI tools for content production.
• SEO & AEO Craft: Strong understanding of on-page optimization, keyword, and intent research.
• CMS Experience: Experience with WordPress or comparable.
• Marketing Automation Basics: HubSpot preferred.
• Video Editing Skills: Practical video editing skills (Descript, CapCut, Premiere).
• Design Fundamentals: Familiarity with Canva or Figma.

Nice to Have

• Ability to interview subject-matter experts and turn their knowledge into articles and white-papers.
• Ability to read content and campaign performance in HubSpot / GA4 and act on it.

We Offer

• Private medical care with Allianz – access to specialists and diagnostic tests for you and your loved ones.
• Cafeteria system – you can choose full funding for a Multisport card or allocate funds to culture, leisure, sports, and shopping.
• Hybrid work model (after the onboarding period: 2 days remote, 3 days in the office).
• Access to advanced AI tools and Google Workspace.
• Collaboration with diverse competency teams, allowing you to learn new technologies and expand your IT knowledge.
• Professional growth and a real impact on business decisions.

About the Company

We are a leading provider of innovative IT systems for the financial sector, committed to delivering cutting-edge solutions that drive success in the industry.