Senior Creator Development Partner

About the Position

We are seeking a Senior Creator Development Partner to join our team and enhance the commercial performance, creative quality, and capability growth of our creators, live hosts, and affiliate partners across our Social Commerce business. This role focuses on the creator output ecosystem, from upskilling creators to optimizing on-camera sales conversion and building structured growth frameworks across live commerce livestreams, short-form video content, and affiliate campaigns.

Responsibilities

• Conduct structured performance monitoring across Live Commerce livestreams and Social Content to evaluate sales techniques, host energy, product positioning, and audience engagement.
• Analyze key KPIs such as GMV, viewer retention, click-through rate, conversion rate, alongside Affiliate/MCN performance data to deliver personalized, actionable coaching to creators.
• Partner with Account and Brand Managers to ensure creators accurately communicate USPs, campaign mechanics, and brand voice while maintaining their authentic creator persona.
• Track attendance, validate rendered hours, and ensure accurate timekeeping records.
• Design and lead regular training modules covering live commerce sales tactics, short-form video hooks, platform algorithm best practices, and audience retention strategies.
• Train live hosts to successfully create high-converting short-form video content, and coach affiliate/MCN creators on transitioning into live commerce hosting.
• Process payouts for project-based/part-time, and on-call Live Hosts.
• Collaborate with Social Content Production and Live Commerce Production teams to align creator performance with visual aesthetics, set designs, and campaign themes.
• Work alongside the Affiliate team to identify high-potential MCN creators, providing them with training, resources, and coaching to scale their sales volume and brand partnerships.

Requirements

• 2–3 years of experience in Live Commerce, Creator Development, Talent Development, or Social Commerce.
• Proven experience coaching live hosts, creators, affiliates, or MCN/KOL talent for commercial performance.
• Hands-on knowledge of TikTok Shop, Shopee Live, and Lazada Live, including live selling and affiliate ecosystems.
• Strong understanding of live selling, product positioning, audience engagement, and conversion strategies.
• Experience developing shoppable short-form content and coaching creators on hooks, demos, storytelling, and CTAs.
• Ability to analyze GMV, conversion, CTR, retention, and engagement and translate insights into actionable coaching.
• Experience creating training programs, SOPs, sales playbooks, and coaching frameworks for live commerce talent.
• Strong coaching, facilitation, and stakeholder management skills across Brand, Account, Affiliate, MCN, and Live Commerce teams.
• Commercially driven, with experience supporting mega-sale, payday, or high-volume livestream campaigns preferred.

We Offer

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
• Annual Paid Leave (15 days)
• HMO (200K Gold Package)
• Quarterly, Annual MVP Awards
• Macbook will be provided
• Monthly, Quarterly, and Annual local awards
• Annual Global Awards (Can win up to 2,000 USD)
• All-Hands All Accommodation and Travel Expenses Paid Trip to Another Country Once A Year
• Work in a professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn the most advanced advertising technology platforms

About the Company

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