Job Description, Responsibilities & Requirements
About the Position
Senior Digital Analytics & Optimisation Consultant
Madrid
Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
Responsibilities
As a Senior Digital Experience Analytics & Optimisation Consultant, you will:
- Extract and analyse web behavior data from multiple platforms (Adobe Analytics, Adobe Target, GA4, ContentSquare, Qualtrics, Adoreboard, among others).
- Identify user problems, trends, and anomalies to generate actionable insights and experiment hypotheses.
- Study how analytics tags / events are implemented in various areas of a website to identify measurement gaps and produce relevant recommendations.
- Consult with product teams to recommend digital measurement for upcoming product features.
- Collaborate with cross-functional teams to translate data findings into strategic recommendations.
- Design dashboards and reports to communicate insights to technical and non-technical stakeholders.
- Plan and document experiments end-to-end, including: targeted pages & audiences, metrics, design briefs, development briefs, content brief, QA brief, analytics briefs, test duration etc.
- Work with multi-disciplined teams (designers, developers, QA testers...) on the end-to-end implementation of experiments in Adobe Target.
- Be an expert in Adobe Target, with knowledge about audiences, pages, KPIs and advanced features (ML recommendations, Automated personalisation, Visitor profile attributes, Profile scripts...).
- Use Adobe Analytics and ContentSquare to report on experiment performance and provide clear recommendations and learnings.
- Plan and conduct workshops with stakeholders, for example to ideate solutions to user problems.
Requirements
- 6-8 years in web analytics and/or CRO roles.
- Proficiency with Optimisation platforms (Adobe Target, Optimizely, AB Tasty, Kameleoon etc).
- Proficiency with web analytics platforms (Adobe Analytics, GA4, ContentSquare, Hotjar, Qualtrics, Similarweb, Fullstory...).
- Familiarity with how Tag Management platforms work (Google Tag Manager, Adobe Launch, Tealium...).
- Hands-on experience designing dashboards (e.g. Looker Studio, Adobe Analytics, PowerBI...).
- Strong data literacy, ability to communicate compelling stories with data.
- Analytical rigour and awareness of risk in data interpretation, especially in the context of A/B testing.
- An interest in working with product teams on shaping remarkable digital experiences.
- Familiarity with agile development and collaborative delivery across distributed teams.
- Strong problem-solving skills and ability to translate business goals into measurable optimisation activities.
- Comfortable working in a large, complex international organisation.
- Ability to coach and guide junior analysts.
- Excellent communication skills in English and Spanish.
- Willingness to travel quarterly to Brussels for workshops and collaboration sessions.
We Offer
- Flexibility, with remote and hybrid work options (country-dependent).
- Career advancement, with international mobility and professional development programs.
- Learning and development, with access to cutting-edge tools, training and industry experts.
About the Company
Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.
Application Process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
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