Senior Executive, Strategic Planning

About the Position

We are looking for a Senior Executive, Strategic Planner in Influencer Marketing to join our team. This role involves creating high-performing digital marketing campaigns, managing the entire campaign process, and leveraging strong customer research to develop powerful influencer strategies and overall communication plans.

Responsibilities

• Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.
• Lead the strategic communication planning process based on campaign requirements, leveraging AI and internal tools to optimize task efficiency.
• Develop and execute influencer marketing strategies: Lead the development of comprehensive influencer marketing strategies aligned with overall business objectives. Identify target audiences, influencer personas, and key performance indicators (KPIs) to measure success.
• Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
• Develop compelling presentations and effectively communicate strategic recommendations to both internal teams and clients.
• Allocate the KOL budget to maximize KPIs and optimize overall campaign impact.
• Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
• Represent the agency in client meetings by presenting strategies and providing expert consultations.
• Develop the post-campaign performance report and deliver insights to the stakeholders.

Requirements

• Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field.
• 3-4 years of working experience in Communication Strategic Planning or related field.
• In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success.
• Exceptional presentation and communication skills.
• Proficiency in measuring campaign performance across various metrics.
• Strong analytical skills and the ability to extract actionable insights from large datasets.
• Ability to thrive under pressure and meet tight deadlines.
• Good communication skills in Thai, with English proficiency.
• Experience in using AI for work is required.

We Offer

• Advanced AI tools for all positions.
• Creative office at Emporium Tower (located at BTS Phrom Phong).
• Competitive Salary.
• Performance Review (2 times per year).
• Annual Performance Bonus.
• Annual Paid Leave.
• Marriage, Compassionate, and Parental Leave.
• Health Insurance.
• Social Security.
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD).
• TGIF and other fun events at office.

About the Company

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