Senior Influencer Planning Manager, Strategic Planning
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Job description
About the Position
Senior Influencer Planning Manager, Strategic Planning
Ho Chi Minh City, Vietnam
As a Senior Influencer Planning Manager, you will serve as the influencer architect, designing effective influencer strategies and success models aligned with brand communication objectives. You will leverage deep insights into influencers and the showbiz landscape to guide influencer selection, investment decisions, and campaign direction, while establishing clear frameworks to measure and maximize impact.
Responsibilities
- Team Leadership & Direction: Direct the Influencer Planning team, establishing campaign standards, team workflows, and influencer planning output to drive client trust.
- Influencer Framework and Selection Model: Leverage a deep understanding of creator profile insights, backgrounds, and the latest showbiz trends to design robust influencer selection models. Map talent profiles directly to communication strategies to ensure perfect alignment with campaign objectives.
- Disruptive Influencer Initiator: Design scalable initiatives across all creator and community tiers to pioneer first-of-their-kind collaborations. Act as a channel expert, delivering groundbreaking Influencer/community partnership concepts that inspire and guide the communication planning team and creative teams during ideation.
- Cross-Functional Integration: Partner with Strategic Communication Planning, Creative, and Operations to deliver joint outputs, including Influence Journey Maps, Creator Matrices, and Briefing Toolkits, etc.
- Measurement & Methodology: Define multi-metric success frameworks tracking depth of engagement, sentiment, etc., with leading post-campaign learning reports.
Requirements
- A recognized University Degree
- 6-8 years in influencer or strategic social planning/account planner/influencer account management with direct experience leading teams and client-facing presentations and know-how in influencer landscapes and trends.
- Proven track record running campaigns across FMCG, Beauty, Nutrition, Tech, etc. within Vietnam's compliance and regulatory guidelines.
- Strong understanding of influencer profiles, natures, and insights.
- Sharp judgment on creator-native formats, platform dynamics, and content that drives consumer action.
- High proficiency in influencer vetting platforms (e.g., Affable, CreatorIQ) and social analytics dashboards.
- Good command of English
- Good communication skill
We Offer
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year)
- Private Health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market.
- Opportunity to learn and work with the most advanced advertising technology platforms.
- Work in a professional, active, international, and dynamic environment.
About the Company
[Company description if present]
© AnyMind Group. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
AnyMind Group is an organization that is transforming industries through artificial intelligence. Headquartered in Singapore, AnyMind Group is the parent company of AdAsia Holdings, TalentMind and CastingAsia.In the marketing industry, end-to-end solutions by companies under the AnyMind Group span influencer marketing, programmatic and digital advertising, and publisher monetization.For the human resource industry, AnyMind group’s TalentMind provides human resource and recruitment professionals with an AI-driven recruitment optimization platform to make hiring more efficient and smart.AnyMind Group aims to power businesses and professionals with a suite of AI-based solutions, enabling them to easily achieve greater scale and efficiency within and across departments.***AI-driven Influencer Marketing Platform and Marketplaceanymindgroup.com/castingasiaAI-driven recruiting software platformanymindgroup.com/talentmind***