Senior Lifecycle Marketing Manager

About the Position

We are seeking a Senior Lifecycle Marketing Manager to lead and execute strategic, data-driven lifecycle programs across key user touchpoints for a well-known rewards and gaming platform. The ideal candidate will be both a strategist and an executor, with strong product intuition, experience in user retention, and deep knowledge of CRM tooling - especially Braze.

Responsibilities

• Own the full customer lifecycle strategy - from onboarding to re-engagement and loyalty - with a focus on user activation, retention, and monetization.
• Build and manage dynamic, behavior-based campaigns using Braze, covering key mobile channels: email, push, in-app, and SMS.
• Create and optimize Canvas flows with segmentation, Liquid scripting, event triggers, and predictive tools.
• Leverage AI tools (predictive churn models, STO) and event triggers to build advanced, personalized campaigns.
• Collaborate with product, UX research, BI, and experimentation teams to connect lifecycle messaging with product usage and new features (e.g. streaks, missions, community tools). Work with design and content teams to ensure communications are mobile-optimized, consistent, and conversion-oriented.
• Maintain campaign quality through structured QA, audience checks, and testing plans.
• Launch and iterate on A/B and multivariate experiments aimed at improving metrics like D1/D7/D30 retention, ARPU, LTV, and user journey completion.
• Share performance insights with stakeholders and influence both marketing and product strategy.

Requirements

• 5+ years of experience in lifecycle or CRM marketing for mobile-first products, ideally in gaming, fintech, or consumer rewards.
• Hands-on expertise in Braze, including Canvas building, Liquid personalization, event-based workflows, and advanced segmentation.
• Strong understanding of key mobile engagement metrics such as retention (D1/D7/D30), conversion, ARPU, and LTV.
• Experience designing and running A/B and multivariate tests to optimize lifecycle marketing performance.
• Proven ability to deliver measurable impact through full-funnel lifecycle programs.
• Strong collaboration skills with cross-functional teams including product, design, data, and engineering.
• Comfortable in a fast-moving, growth-oriented environment.
• Excellent communication, organization, and critical thinking skills.

Nice to Have

• Background in gamification, behavioral psychology, or habit-forming UX.
• Experience connecting Braze to CDPs (e.g., Segment) or predictive tools.
• Knowledge of mobile engagement compliance and deliverability best practices.

We Offer

• Remote work with an international team based in the USA.
• Competitive salary in USD.
• Flexible working hours to support your work/life balance.
• Career growth in an international team.
• Warm and friendly attitude to every specialist.

About the Company

Our client is a well-known rewards and gaming platform focused on delivering engaging experiences to users while driving value for partners through innovative loyalty mechanics.