Senior Manager, Consumer Behaviour & Insights (Public Sector)

About the Position

Senior Manager, Consumer Behaviour & Insights (Public Sector)

At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

Responsibilities

• Lead a team of analysts to deliver consistent and high-quality actionable insight
• Build and maintain strong relationships with senior client stakeholders
• Coach, develop and inspire the team to develop careers and drive innovative approaches to client briefs
• Manage internal stakeholders and projects to ensure the client’s requirements are translated into delivering the very best NIQ-GFK CMI can offer
• Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams
• Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research
• Entrusted to deliver flawless research and analytics to our clients
• Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue
• Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals
• Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

Requirements

• Graduate or Postgraduate with minimum 7 years of experience in market research industry/ consumer insights or relevant experience
• Experience in client sales and account management (for public sector clients)
• Proven experience in quantitative market research and a strong background in the relevant industry
• Customer-centric mindset
• Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.
• Excellent time management and prioritization skills with a proven track record of delivering projects on time
• Good at building relationships, internally and with clients
• Strong verbal and written communication skills
• Experience of working in an analytical environment
• Coaching or managerial experience
• A positive and creative approach to problem solving
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

At NIQ, we are the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.