About the Position

Senior Manager, DSP Partnerships, EMEA

We’re looking for a Senior Manager, DSP Partnerships, EMEA to join our team in Madrid or in London and play a key role in shaping the future of neuro-contextual advertising at a global scale.

About the Company

Seedtag is the leading Neuro-Contextual Advertising Company.

We are redefining how advertising works in a privacy-first world by moving beyond keywords and cookies, towards understanding human emotion, intent, and context.

Powered by advanced AI and neuroscience, our proprietary technology, Liz, delivers a deep, human-like understanding of content and attention. This enables brands to connect with audiences at the right moment, in the right mindset, with ads that are relevant, engaging, and respectful of the user experience.

Founded in 2014 by two ex-Googlers, Seedtag has grown into a global company with 500+ Seedtaggers across 17 countries, backed by €250M in funding, and expanding rapidly across the open web and Connected TV.

We’re not just building technology, we’re rewriting the rules of advertising.

Responsibilities

As Senior Manager, DSP Partnerships, EMEA, you will:

Upsell audiences and packages
- Sell Seedtag's neuro-contextual audiences and NeuroX curated packages to DSP partners and their agency and brand buyers.
- Grow PMP and curated deal volume with every partner you own.
- Build a clear value story for each DSP: why Seedtag, which packages, and what results buyers can expect.
- Find upsell opportunities in data, formats (display, video, CTV) and new markets.
Maximize local opportunities with global DSPs
- Own the EMEA teams of global DSPs, such as The Trade Desk, Google DV360, Amazon DSP, Yahoo DSP, StackAdapt, RTB House, Criteo and Adform.
- Build relationships with their local sales, account and partnership leads in each key market (UK, France, DACH, Spain, Italy, Benelux, Nordics).
- Use their local buyer relationships to create joint go-to-market plans, co-selling and deal activation.
- Write a strategic account plan for each partner. Map their organization, their priorities and Seedtag's fit. Track share of wallet and grow it.
Drive new business and onboard local players
- Explain and bring to market Seedtag's curation capabilities through NeuroX. Help DSPs and their buyers understand how curated deals work and why they perform.
- Expand the use of our neuro-contextual segments across each DSP's organization, from partnership teams to local sellers and buyers.
- Identify, pitch and sign regional and local DSPs that are not yet connected to Seedtag.
- Negotiate commercial terms and lead each new partnership from contract to first spend.
- Work with Solutions, Ad Ops and Product to deliver fast, clean integrations (OpenRTB, deal IDs, curation).
- Ramp new partners with launch plans, training and regular business reviews.

Requirements

8–10+ years in programmatic advertising, ideally at a DSP, SSP or exchange, in partnership, business development or sales roles.
A seller's mindset. You have a track record of hitting revenue targets and closing commercial deals.
A strong, active network with DSPs in EMEA, both local players and the EMEA teams of global platforms.
Deep knowledge of DSP integrations, bid mechanics, deal types (PMP, PG, curated deals) and key metrics.
Experience selling audiences, data or curated packages to the buy side.
Proven ability to build relationships at multiple levels of an organization, from daily contacts to the C-suite, both internally and at partners. Strong negotiation and executive communication skills.
Comfort working across teams and countries in a fast-moving company.
Fluent English. Multiple European languages strongly preferred (e.g. Spanish, French, German, Italian).

Nice to Have

Experience with contextual targeting, cookieless solutions or curation platforms.
Relationships with agency trading desks and holding companies in EMEA.
Knowledge of CTV and video buying in Europe.
Experience launching new partners from zero to first spend.

We Offer

Growth & Opportunity: Accelerated, hands-on development with real ownership, global projects, and internal mobility.
Flexibility: We trust you to balance work and life with flexible schedules and a hybrid model; work from home, the office, or wherever you do your best work.
Learning & Development: Access to online learning, continuous training, and optional English or Spanish group classes.
Culture that Cares: Well-being is part of how we work, supported by initiatives like SeedDay, Digital Disconnection, and team-building moments.
Connection & Fun: Global events, offsites, celebrations, and a strong sense of belonging across all Seedtag locations.

Ready to Join the Seedtag Universe?

If you’re looking for a place where technology has soul, where ideas turn into impact, and where people truly come first, welcome to Seedtag.

At Seedtag, we foster an inclusive environment where everyone can thrive. We welcome diverse perspectives, as they fuel our innovation and growth. If you require any accommodations during the hiring process, please let us know. We’re committed to ensuring a positive and accessible experience.

Send us your CV and let’s build the future of advertising together.

#MakeItHappen #OneTeamOneDream #ILoveSeedtag #DreamBig

Senior Manager, DSP Partnerships, EMEA

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