Senior Marketing Manager, B2B

About the Position

Senior Marketing Manager, B2B

United States

At Modernize (a QuinStreet division), our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force in online lead generation – connecting homeowners with high-quality contractors – in the $500 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.

We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.

Modernize, a QuinStreet company, is seeking a Senior Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this Senior Manager-level role is responsible for driving inbound marketing strategy, marketing qualified leads (MQLs), pipeline growth, and revenue impact while leading a small remote team.

Responsibilities

• Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs.
• Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact.
• Analyze funnel performance and marketing data to identify opportunities for optimization and growth.
• Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging.
• Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager.
• Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as the system of record.
• Maintain intake, approval, and operational processes that support efficient execution across marketing functions.
• Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals.
• Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives.
• Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations.
• Foster accountability, collaboration, and continuous improvement across the marketing organization.
• Identify and implement process improvements that enhance operational efficiency and business results.
• Provide leadership with clear, data-driven recommendations, highlighting risks, opportunities, and trade-offs to support decision-making.

Requirements

• 6+ years of B2B marketing experience, including at least 2 years managing and developing marketing professionals or managers.
• Deep hands-on experience leading an inbound marketing or demand generation function, including MQLs, inbound channels, and pipeline contribution.
• Experience managing multiple marketing disciplines, including inbound marketing, events or field marketing, and marketing operations.
• Strong experience utilizing Salesforce and CRM data to measure marketing performance and contribution to pipeline and revenue.
• Demonstrated ability to balance strategic planning with hands-on execution.
• Proven experience building recommendations based on data analysis and resolving data gaps before making decisions.
• Strong attention to detail with a track record of delivering accurate, high-quality work.
• Excellent written and verbal communication skills, including the ability to present risks, trade-offs, and recommendations to senior leadership.
• Demonstrated success leading, coaching, and developing high-performing teams.
• Strong problem-solving skills with the ability to evaluate business impact and drive practical solutions.
• Experience with Tableau or other marketing reporting and dashboarding tools preferred.
• Experience in the home improvement, home services, marketplace, lead generation, or B2B SaaS industries preferred.
• Experience working in a remote corporate environment and building marketing operations processes preferred.

We Offer

• Competitive salary range: $100,000 USD to $122,000 USD annually.
• Performance bonus or commission and equity in the form of restricted stock units.
• Participation in the Company’s standard employee benefits programs, including health care benefits, retirement benefits, paid days off, and other tax-reportable benefits.
• Remote work options.

About the Company

Modernize (a QuinStreet division) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

Please see QuinStreet’s Employee Privacy Notice here.