Senior Marketing Manager

About the Position

Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Our purpose is to build, invest in, and nurture online businesses. We are looking for a Senior Marketing Manager to strengthen our Marketing Team in Kyiv, Ukraine or Warsaw, Poland.

Responsibilities

• Strategy & Product Marketing:

  • Develop positioning, value propositions, and messaging across the product portfolio.
  • Analyze the market, competitors, audiences, and growth opportunities.
  • Prioritize products, segments, and geographies based on business impact.
  • Support new product and feature launches with positioning, content, and go-to-market materials.

• Acquisition & Growth:

  • Plan and launch acquisition campaigns across performance, content, email, partnerships, and referrals.
  • Own the funnel from first touch to activation, including landing pages, onboarding, and reactivation.
  • Develop SEO and content as long-term growth channels.
  • Manage paid acquisition directly or through external specialists.

• Publisher & Creator Acquisition:

  • Acquire publishers and creators through direct outreach, communities, media, and partnerships.
  • Build and negotiate partnerships and integrations that generate qualified leads.
  • Represent the brand at industry events and professional communities.

• Brand & Communications:

  • Build industry presence through trade media, podcasts, conferences, and social channels.
  • Create sales and BD materials, case studies, and success stories.
  • Manage communications across relevant publisher and creator channels.

• Analytics:

  • Own funnel reporting, including sources, conversion, acquisition cost, and payback.
  • Analyze performance and turn data into actionable decisions.
  • Regularly report on results, learnings, and next steps.

Requirements

• Must Have:

  • 5+ years of experience in marketing, including at least 2 years in B2B or B2B2C digital products.
  • Proven experience owning marketing as a one-person function.
  • Experience in affiliate marketing, the creator economy, AdTech, MarTech, content monetization, or related fields.
  • Experience with direct outreach and negotiation, with a strong understanding of the connection between marketing and sales.
  • Strong written English: you can write landing pages, emails, and social posts yourself rather than relying on external copywriters.
  • Strong analytical and data skills: you can build reports yourself and turn data into actionable insights.
  • Comfortable switching between contexts and working across several products in a single day.
  • Advanced proficiency in using AI tools for marketing workflows.

• Nice to Have:

  • Experience working with publishers, media groups, media buyers, or creators as clients or partners.
  • Understanding of traffic monetization models, including affiliate, RTB, native advertising, and content commerce.
  • Experience launching a product in a new market or geography.
  • Russian or additional European or Asian languages.
  • Experience working in an international, distributed team.

We Offer

• Work in an international company.
• Hybrid working format (office/home office).
• Corporate education - courses and trainings.
• Voluntary health insurance after probation period.
• Effective onboarding program for a better start.
• Corporate events and team buildings.

About the Company

Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping, and IT-driven Startup Incubation sectors. Join our team and contribute to building, investing in, and nurturing online businesses.

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