Senior Marketing Operations Manager

About the Position

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

We are looking for a Senior Marketing Operations Manager to serve as the technical backbone of Aircall’s Marketing and GTM organizations. You will own the architecture, integrity, and evolution of our marketing technology stack, from lead scoring/routing and attribution to workflow automation.

This IC role will be the primary technical counterpart to the Director of Marketing Strategy & Operations, reporting into the RevOps organization. You will partner closely with Marketing, GTM Systems, Data Science, and Sales stakeholders. You will work with our Growth and AI Automations teams to identify, build, and ship automation opportunities across the funnel. This is a rare opportunity to be the technical architect behind a modern, AI-forward Marketing Operations function, with real ownership over technical decisions to shape the next phase of Aircall’s Marketing and GTM engine.

Responsibilities

• Serve as the primary technical decision-maker for the Marketing stack, setting standards for how systems are configured, integrated, and maintained
• Design and deploy attribution models, ensuring methodology is sound, documented, and defensible to Marketing and Sales stakeholders
• Own lead scoring model development in partnership with Data, covering scoring, routing/assignment, and tracking of leads end-to-end
• Architect and maintain the data structures underlying lead, contact, account, and opportunity objects across HubSpot and Salesforce, ensuring clean, reliable data flow between systems
• Redesign and own lead/account routing and assignment rules, partnering with Sales Ops and GTM Systems to reduce speed-to-lead and routing errors
• Partner with Growth and AI Automations to identify and build automation opportunities across enrichment, workflows, chatbot/agent experiences, and intent signal capture
• Act as the technical counterpart to Data Science and Systems teams on modeling, data quality, and reporting infrastructure needs
• Evaluate, recommend, and implement new MarTech tools, building the business case and integration plan for each
• Build scalable documentation (SOPs, architecture diagrams, data dictionaries), so systems knowledge isn't siloed
• Enable Marketing to scale campaign velocity and expand self-serve capabilities across the stack
• Partner directly with the Director of Marketing Strategy & Operations as a technical thought partner on stack strategy, prioritization, and roadmap

Requirements

• Must-Have Qualifications
  • HubSpot certification(s) with strong, hands-on production experience administering and architecting HubSpot at scale
  • Salesforce expertise with strong, hands-on production experience administering and architecting Salesforce at scale
  • Proven experience developing and deploying attribution models (multi-touch attribution or comparable methodologies) in a B2B or SaaS environment
  • Deep understanding of data structure and architecture, including object relationships, data flow, APIs, webhooks, and integration patterns between marketing and CRM systems
  • Track record of cross-functional collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders
  • Experience owning lead routing/assignment logic and related Sales-Marketing handoff processes
  • Comfortable operating as a technical owner and decision-maker, not just an implementer

We Offer

• Base salary range: $150,000 - $180,000 USD
• Why join us?
  • 🚀 Key moment to join Aircall in terms of growth and opportunities
  • 💆‍♀️ Our people matter, work-life balance is important at Aircall
  • 📚 Fast-learning environment, entrepreneurial and strong team spirit
  • 🌍 45+ Nationalities: cosmopolite & multi-cultural mindset
  • 💶 Competitive salary package & benefits

About the Company

At Aircall, we believe diversity, equity, and inclusion – irrespective of origins, identity, background, and orientations – are core to our journey. We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity, and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

DE&I Statement:

At Aircall, we believe diversity, equity, and inclusion – irrespective of origins, identity, background, and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity, and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.