Senior Media Planner (EM), Japan

About the Position

WPP Media | Senior Media Planner (EM), Japan

Tokyo, Japan

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Responsibilities

• Strategic Media Planning: Translate client objectives and strategies into actionable, highly effective, and integrated local media plans for the Japanese market, covering digital, traditional, and emerging media channels.
• Client Relationship Management: Act as a primary planning contact for local client stakeholders, presenting plans, insights, and performance analysis with clarity and conviction.
• Cross-Functional Collaboration: Work seamlessly with internal (e.g. AdOps, Investment) and external teams and partners (e.g. Creative), to ensure integrated and consistent campaign delivery.
• Tools & systems adoption: Become an expert in WPP proprietary and syndicated tools and AI solutions, and use them to inform decisions and support day-to-day operations.
• Campaign Management & Optimization: Work closely with AdOps to oversee the implementation and in-flight optimization of media campaigns, ensuring they meet client KPIs.
• Innovation & Media Best Practices: Stay abreast of the latest media innovations, ad tech advancements, and industry best practices in Japan and globally, applying them to enhance client campaigns.
• Mentorship & Development: Contribute to the growth of junior planners by sharing knowledge, providing guidance, and fostering a collaborative learning environment.

Requirements

• 3+ years of experience in a planning or strategy background
• A passion for innovation and creating market-leading campaigns and activations
• Proven experience with Japanese media market, as well as global platforms
• Numerate and highly analytical with attention to detail
• Genuine passion to grow, learn and adopt new technologies such as AI
• Collaborator who can work with cross-functional teams and external agencies
• Strong organizational skills, capable of multitasking
• Bilingual preferred; Japanese and English

We Offer

• Hybrid work approach with teams in the office around four days a week
• Opportunity to work with a global network and shape a major brand’s presence in one of the world’s most sophisticated and unique markets

About the Company

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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