Senior Paid Social Manager

About the Position

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DAZN is continuing to expand its presence in North America, with a growing portfolio of regional sports rights across some of the biggest teams and markets in the US.

As Senior Paid Social Manager, you’ll own the strategy, execution, and optimization of Paid Social across DAZN’s US business, helping drive subscriber acquisition, engagement, and awareness across our growing sports portfolio.

This is a highly hands-on role for someone who understands how to build and scale Paid Social campaigns while also thinking strategically about audiences, creative, measurement, and investment.

You’ll work closely with Paid Media leadership, creative, analytics, regional marketing teams, and agency partners to make sure our social campaigns are delivering against both performance and brand objectives.

Responsibilities

• Lead the strategy and execution of Paid Social campaigns across DAZN’s US portfolio.
• Own campaign planning, building, launching, and optimization across platforms including Meta, TikTok, Reddit, and other emerging social channels.
• Manage campaigns across the full funnel, from large-scale awareness and reach activity through subscriber acquisition and conversion.
• Translate subscriber targets, commercial goals, and audience insights into clear Paid Social strategies and campaign structures.
• Manage Paid Social budgets, pacing, and investment allocation across teams, markets, and campaigns.
• Monitor campaign performance daily and make data-driven optimizations across audiences, bidding, placements, creative, and budget allocation.
• Develop audience strategies across broad, interest, geographic, first-party, retargeting, and lookalike audiences.
• Partner closely with Creative teams to develop platform-first creative strategies and identify the formats, messaging, and assets needed to drive performance.
• Lead ongoing creative testing across messaging, formats, talent, offers, and audience segments to continuously improve performance.
• Own testing roadmaps across platforms, campaign objectives, bidding strategies, audiences, and emerging Paid Social capabilities.
• Work closely with Analytics and Measurement teams to evaluate performance beyond platform-reported results and understand incremental impact.
• Ensure campaign tracking, pixels, conversion events, UTMs, and platform integrations are implemented accurately.
• Partner with regional marketing and sports teams to translate game schedules, launches, offers, and key sporting moments into effective Paid Social campaigns.
• Manage relationships with key social platforms and agency partners, ensuring DAZN remains ahead of new products, capabilities, and best practices.
• Identify opportunities to scale high-performing campaigns while maintaining efficient acquisition costs.
• Develop clear performance reporting and communicate results, insights, and recommendations to senior stakeholders.
• Help develop and standardize Paid Social best practices across DAZN’s US business.

Requirements

• Strong hands-on experience managing Paid Social campaigns within an agency or in-house performance marketing team.
• Deep expertise in Meta Ads Manager, with strong experience across additional platforms such as TikTok, Reddit, X, Snapchat, or similar social platforms.
• Proven experience managing significant Paid Social budgets and optimizing campaigns against acquisition and performance KPIs.
• Strong understanding of both performance and awareness Paid Social strategies, including conversion, reach, video, and engagement objectives.
• Experience developing sophisticated audience strategies using first-party data, geographic targeting, retargeting, lookalikes, and platform audiences.
• Strong knowledge of Paid Social creative best practices and experience building structured creative testing programs.
• Strong analytical skills with the ability to translate campaign data into actionable optimizations and strategic recommendations.
• Experience with measurement, attribution, and incrementality and an understanding of the limitations of platform-reported performance.
• Strong understanding of conversion tracking, pixels, events, and campaign measurement.
• Experience managing budgets, forecasting, and pacing across multiple campaigns simultaneously.
• Excellent communication and stakeholder management skills with the ability to clearly explain performance and recommendations.
• Ability to operate in a fast-moving environment with multiple campaigns, teams, and priorities running simultaneously.
• Experience within sports, streaming, entertainment, subscription, or direct-to-consumer businesses is a plus.
• A proactive, performance-oriented mindset with a strong attention to detail and a genuine interest in sports.

We Offer

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care), and a generous sick time package as well as short and long-term disability coverage, parental leave offering, personal insurances, such as basic life term and personal accident, and access to a 401(k) retirement plan. You’ll also find a family-friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About the Company

At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionize the industry and we're not going to stop.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

• Agility and creativity fuel growth and innovation, to Make It Happen.
• Prioritizing what matters drives progress and positive outcomes, Focusing On Impact.
• Collective ambition builds optimism and success, in order to Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities, and abilities.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

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This role's hiring manager:

Caleb Madsen

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