About the Position

Senior Paid Search Manager

Amsterdam, Netherlands

Full-time / Hybrid

About Bloom & Wild Group

bloomon is revolutionizing the flower industry by disrupting the traditional supply chain. By skipping the auction and wholesale, we shorten the journey for our flowers and harness technology, brand, and innovation to deliver delightful gifts and subscriptions across Europe. Since launching in Amsterdam in 2014 and joining forces with Bloom & Wild in 2021, we have delivered over 20 million orders, making us the largest direct-to-consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. We are expanding our gifting offering to include cakes, candles, and cocktails, aiming to build Europe's #1 direct-to-consumer gifting destination.

We are proud to be a certified B Corp™, committed to making long-term positive change for our community and the world around us.

Responsibilities

Own paid search strategy: Lead paid search strategy, developing and executing campaigns across UK, DE, NL, and other markets, ensuring alignment with wider marketing, brand, and business goals.
Own the budget: Manage our search budget end-to-end, tracking CAC, LTV, and retention costs to guide investment decisions.
Lead our agency partner: Oversee and manage third-party agency partners to execute high-performing campaigns and maximize ROI.
Set the optimization approach: Set the keyword strategy, ad copy testing, and audience-targeting approach that agency partners and stakeholders execute against.
Own App Campaigns: Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement.
Manage the Google relationship: Work with our Google account manager to unlock alpha/beta opportunities, escalate issues, and secure strategic support.
Own feed & process: Own and continuously improve product feeds and backend processes for Google Shopping and Performance Max campaigns.
Shape the roadmap: Turn channel performance and data into clear, actionable insights that shape the wider paid media roadmap and forecasting.
Stay ahead of the platform: Stay up to date with best practices and market insights, particularly with Google, to prepare for upcoming changes, test new features, and champion the latest innovations.
Champion AI in search: Maintain deep, practical knowledge of modern AI within search engine marketing and share what you learn with the wider marketing team.
Be the go-to expert: Act as the go-to person for paid search across the marketing team, mentoring junior colleagues, sharing learnings, and giving constructive feedback.
Protect share of voice: Proactively monitor the competitor landscape, ensuring market share of voice, especially through peak trading moments.

Requirements

Expert in Google Paid Search: Extensive, hands-on experience managing Google Search, Shopping, and Performance Max campaigns at scale.
Fluent in tracking and analytics: Comfortable working with analytics tools, conversion tracking, and Google Merchant Center.
Data and reporting: A data-driven decision-maker who thrives on deriving insights and is comfortable using both in-platform tools and Tableau.
Agency management experience: Proven track record of managing third-party agencies to drive results and maintain strategic alignment.
Proactive and hands-on: Takes full responsibility and initiative to get things done, with a willingness to roll up your sleeves and get stuck in.
Structured and organized: Thoughtful approach to planning, organization, and prioritizing work to deliver on key business goals.
Curious and adaptable: Loves figuring out new tech, testing, learning, and trying new things, often taking the initiative to optimize and improve existing processes.

Nice to Have

Experience with Microsoft Advertising or App Campaigns
Proficiency in Tableau
Proactive and hands-on attitude

We Offer

Flexible working (core hours from 10-4pm)
Work Abroad for up to 30 days each year
Share in our success with a choice to take equity options from day 1
1 day per year to volunteer on a project that’s close to your heart
Support for your commute to our office and site locations
Phone allowance
24 vacation days and an option to buy an extra 5 each year
Happiness days (1 extra day each quarter for your personal ‘me time’)
1 celebration day per year
Flexible bank holidays
Mental health support through Open Up, including access to online therapy sessions
Allies and champions groups
Mental Health First Aiders and awareness training for our managers
In-person and virtual yoga every week
Healthy drinks and snacks in our office kitchen
Workplace pension contributions
ClassPass membership: monthly credits for fitness classes, yoga, and more!
Flexible training framework through our Bloom & Learn programme
Internal & external Speaker Sessions on inspirational topics
Daily fresh and healthy lunch options
BBQ-worthy rooftop terrace (Amsterdam HQ)
Social & wellbeing monthly calendar
Celebrations for birthdays, anniversaries, and other milestones
Summer and End of Year events, team lunches, and post-peak celebrations
Irresistible discounts on our products, blooms & subscriptions!

About the Company

We value all backgrounds, perspectives, ideas, and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our values drive our priorities every day:

Lead change for good: We have the guts to try new things and step up to do what matters most.
Think deeply, act swiftly: We make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas.
Care wildly: We pour care and creativity into everything we do and pay attention to the things that make a difference.
Stay open, be curious: We’re open about what we’re doing and why, and we welcome challenges from each other.

We believe in the power of face-to-face connections and trust our teams to make the right decisions about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

Getting Hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Bloom & Wild Group Home Page

Senior Paid Search Manager

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