Senior Vice President, Strategy

About the Position

Senior Vice President, Strategy

Mumbai, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Responsibilities

• Work on one of India’s largest FMCGs to bring them best practices on media platforms, changing audience behaviors as applicable to the GCPL portfolio & competitive intelligence on Top 10 FMCG players.
• Deliver hands-on, granular insights on improving TV planning and digital planning – e.g., Cost per reach analysis, Cross-screen media measurement, programmatic best practices, etc.
• Generate and test hypotheses, draw insights, and present to client top management with a complete command over large quantum of media data.

Requirements

• Deep expertise in FMCG planning, having practical expertise in “How Brands Grow” model of marketing.
• Excellent excel/mathematical skills – Being able to structure data, design BARC analysis for insights, do simulations, and build mathematical models to explain fluctuations in reach, efficiencies, etc.
• Ability to drive conversation on improving process, bringing automation, efficiency, more intelligent reporting.
• Disciplined and process-oriented.

Qualifications

• 12 years with a strategy/core planning background in a media agency or TV broadcaster/digital publisher – exposure to TV planning is a must with hands-on knowledge of BARC YUMI and previous experience of plan optimizations.
• Worked with Top 10 FMCG advertisers in the country – across portfolio of brands with exposure to mass FMCG products.
• Independently developed annual media plans and TV media strategy with capability to structure, deep-dive into data, write presentations, and confidently present.
• Has the industry experience and network strength to engage Top digital publishers like Google, Meta, etc to bring best practices, competitive intelligence, beta products to GCPL.
• Preference will be given to candidates with exposure to analytics, measurement frameworks & attention Planning.
• Excellent collaboration skills to work within AOR team and across WPP Media.

We Offer

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Opportunities to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

About the Company

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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