Senior Visual Designer / Creative Lead

About the Position

Senior Visual Designer / Creative Lead

Pune, Mahārāshtra, India

The Designer will be the creative force behind TransPerfect's visual identity - crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. You'll own TransPerfect's design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story.

Note: This is an independent contributor role. You’ll own the complete charter - from strategy and planning to hands-on execution and delivery.

Responsibilities

• Lead the creation and evolution of TransPerfect's brand identity and visual system for consistency across all channels.
• Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion.
• Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action.
• Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials.
• Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives.
• Build and maintain a scalable design system and component library for brand consistency and efficiency.
• Design motion graphics and video content for campaigns, product demos, and social platforms.
• Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines.
• Experiment with new formats, design trends, and creative approaches to enhance brand differentiation.
• Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks.

Requirements

• Core Skills:

  • Brand identity design and visual system management.
  • Performance marketing and ad creative design.
  • Landing page design with UI/UX best practices.
  • Multi-channel design (digital, print, events, social media).
  • Presentation and pitch deck design.
  • Motion graphics and video editing.
  • Design tools proficiency (Figma, Adobe Creative Suite, Canva).
  • Design system and template creation for scalability.
  • Illustration and infographic creation.

• Experience and Qualifications:

  • Bachelor's degree in Design, Fine Arts, Communication, or relevant equivalent experience.
  • 7-10 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments.

Nice to Have

• Secondary Skills:
  • Strong understanding of B2B brand communication and performance marketing principles.
  • Experience designing for web, social, product interfaces, and conversion-focused campaigns.
  • Ability to translate complex ideas into simple, memorable visuals that drive action.
  • Familiarity with motion design tools (After Effects, Premiere Pro) is a plus.
  • Strong eye for typography, color theory, layout design, and visual hierarchy.
  • Excellent communication and collaboration skills for international teams and cross-functional partnerships.

We Offer

• Competitive salary
• Full-time position
• On-site work location
• Opportunity to work in a dynamic and innovative environment

About the Company

TransPerfect is a global leader in language and communication solutions, providing services in over 300 languages. We are committed to delivering excellence and innovation in every project we undertake.