Senior Web & Digital Analyst
Primary stack
Nice to have's
Job description
About the Position
We are looking for a Senior Web & Digital Analyst to join our Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.
Responsibilities
- Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
- Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
- Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
- Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system
- Test marketing pixel integrations with media agencies
- Document tracking setups and maintain clear implementation guidelines
Requirements
- 3+ years of experience in Web Analytics
- Hands-on experience with Tealium IQ and/or Google Tag Manager
- Strong working knowledge of Google Analytics 4 (GA4)
- Proficiency in JavaScript for tag customization and debugging
- Solid understanding of HTML and CSS to interpret page structure and debug
- Understanding of dataLayer design and event-driven data tracking
- English proficiency at B2 level or higher
Nice to Have
- Understanding of digital marketing technologies and consent management
About the Company
[Company description if present]
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EPAM helps organizations innovate their business processes and rethink the way they manage their businesses so they can remain competitive in this new digital age.
