Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Social Media Associate
Location: Jakarta, Indonesia
Employment Type: Full-time, On-site
About the Role
Lalamove is revolutionizing the logistics industry by directly connecting customers and drivers through our technology. We offer a fast and convenient way to book delivery and moving services. Join us as a Social Media Associate to represent the company with integrity and professionalism on the social front. Speak passionately and authentically about Lalamove and our mission.
Responsibilities
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Content Ideation and Strategy
- Research and identify trending topics, formats, and content opportunities to maximize content performance.
- Collaborate with the creative team to develop content aligned with brand guidelines and marketing plans.
- Translate insights into powerful creative content by developing monthly and weekly content plans.
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End-to-End Content Creation
- Plan, shoot, and edit video content independently to produce content across platforms.
- Connect and coordinate with influencers or partners for collaboration content.
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Social Media Optimization
- Schedule and publish content on social media.
- Write engaging captions, hooks, and calls to action.
- Optimize content using hashtags, momentum/timing, brand engagement, and platform best practices.
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Social Media Performance Tracking and Iteration
- Monitor key metrics (views, engagement, shares, followers growth).
- Analyze what works and iterate quickly.
- Conduct A/B testing to find the best performing content format.
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Community and Trend Engagement
- Stay updated with trends and algorithm changes.
- Monitor brand sentiment in social media using social media monitoring tools.
- Engage with audience comments and messages when needed.
- Identify opportunities to participate in viral conversations.
Requirements
- Proven experience creating high-performing social media content.
- Strong short video production skills.
- Deep understanding of social media algorithms and trends, especially for short video platforms.
- Ability to work independently and manage multiple content simultaneously.
- Data-driven mindset with the ability to analyze and interpret data.
- Passionate about social media and staying on top of the latest trends.
Nice to Have
- Bachelor's degree with 2 years of experience growing social media accounts organically.
- Creative, fast-moving, and highly adaptable to trends.
- Ability to use video production and editing software.
- Familiarity with social media analytics and listening tools.
- Fluent English speaker with excellent written skills.
We Offer
- Competitive salary
- Opportunity to work in a fast-growing, innovative company
- Professional development opportunities
About the Company
Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With over 1600 employees spread across Southeast Asia and Latin America, our 10-year-old company has reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values: Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best, and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
The recruitment process will be carried out in English, and only shortlisted candidates will be notified.
To all candidates - Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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