Social Media Manager

About the Position

Skylum allows millions of photographers to make incredible images. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.

Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.

We are looking for a Social Media Manager who can turn Luminar into one of the most inspiring photography brands on social media. This is a creative and highly hands-on role for someone who understands both branding and platform algorithms. You’ll own Luminar’s social media strategy across Instagram, TikTok, and YouTube, create compelling content, collaborate with photographers and creators, and continuously experiment to find what resonates with millions of people.

Responsibilities

Social Media Strategy (30%)

• Develop and own Luminar’s social media strategy
• Translate brand strategy into engaging social content
• Define channel-specific approaches for Instagram, TikTok, and YouTube
• Build content pillars and editorial planning
• Identify new content opportunities and platform trends

Content Creation (40%)

• Plan, create, and publish engaging content
• Edit short-form videos and social-first creative assets
• Produce content that aligns with Luminar’s premium visual identity
• Continuously improve creative quality

Analytics & Experimentation (20%)

• Monitor social media performance across platforms
• Define success metrics and reporting
• Run creative experiments and content tests
• Analyze audience behavior and optimize content strategy
• Turn insights into actionable recommendations

Creator & Ambassador Collaborations (10%)

• Work closely with photographers, ambassadors, and creators
• Brief creators on campaigns and content
• Curate and repurpose creator-generated content
• Support community-driven storytelling

Requirements

• Min 2 years of experience managing social media for a brand
• Experience growing Instagram, TikTok, and/or YouTube organically
• Strong portfolio of high-performing social content
• Hands-on experience editing short-form video
• Excellent visual taste and understanding of design principles
• Experience using analytics to improve performance
• Comfortable working independently from idea to publication

Nice to Have

• Photography as a hobby or professional experience
• Experience with photo editing software (Luminar, Lightroom, Photoshop, etc.)

We Offer

For personal growth:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools
• An educational allowance to ensure that your skills stay sharp
• English and German classes to strengthen your capabilities and widen your knowledge

For comfort:

• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly
• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work

For health:

• Medical insurance
• Twenty-one days of paid sick leave per year
• Healthy fruit snacks full of vitamins to keep you energized

For leisure:

• Twenty-one days of paid vacation per year
• Fun times at our frequent team-building activities

About the Company

Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.

What to Expect When You Apply

• An interview with our Talent Acquisition Specialist
• Professional interview
• Test task
• Management interview

Application Details

Location: Europe, Ukraine (Remote)

Department: Product Marketing

Employment Type: Full-Time

Experience Level: Mid-level