Social Media Strategist

Federal Territory of Kuala Lumpur, Malaysia

We are looking for a Freelance Social Media Strategist (Remote) to support social media content creation and localization for the Malaysian market.

The ideal candidate understands Malaysian digital culture, social media trends, and audience behavior, and can create engaging content that connects with local audiences. You will collaborate with the regional social media team to adapt global campaigns, develop content ideas, and create social media assets using AI-powered tools and lightweight design platforms.

Hours: 60 hours per month

About the Position

We are seeking a Freelance Social Media Strategist to create engaging content for the Malaysian market, adapting global campaigns for local audiences.

Responsibilities

• Create engaging social media content for platforms including Instagram, Threads, TikTok, X (Twitter), and other relevant channels.
• Develop content ideas based on Malaysian audience preferences, local trends, and cultural moments.
• Adapt global campaigns into locally relevant content for Malaysian audiences.
• Create simple social media assets using AI-powered creative tools and platforms such as Canva, Adobe Express, Figma, or similar tools.
• Support content planning, campaign execution, and social media calendars.
• Ensure content aligns with the brand voice while maintaining authenticity for Malaysian audiences. Use AI tools to support content ideation, copy generation, and creative production.
• Collaborate with the regional marketing team and incorporate feedback into content improvements.

Requirements

• Fluent in English and Bahasa Malay.
• Strong understanding of Malaysian social media trends, internet culture, and audience behavior.
• Proven experience creating content for social media platforms.
• Experience adapting global content for local audiences.
• Comfortable using AI-powered tools such as ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney, and DALL·E.
• Comfortable creating simple visual assets using Canva, Adobe Express, Figma, Photoshop, or similar platforms.
• Able to work independently in a remote environment.

We Offer

• Opportunity to work remotely.
• Collaborate with a dynamic regional team.
• Use cutting-edge AI tools for content creation.

About the Company

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