About the Position

Social Paid Media Specialist

Location: Amsterdam, The Netherlands

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Role

Build the Next Phase of Influencer Marketing!

Influencer marketing is no longer limited to organic reach. More brands are using creator content not only organically but also enhancing it with paid media to make campaigns smarter, more effective, and scalable. At StudioM, we believe that influencer-led paid social is the next step in the evolution of influencer marketing.

That's why we are looking for a Social Paid Specialist to help us build this capability.

Responsibilities

As a Social Paid Specialist, you will be the expert in influencer-led paid social. You will ensure that creator content not only performs organically but also achieves maximum results as an advertisement on platforms like Meta and TikTok.

You will work for various client teams and be the connecting link between influencer marketing and paid media. You will think along on the strategy, set up campaigns, analyze results, and translate insights into better performance. At the same time, you will help develop influencer-led paid social within StudioM and WPP Media Nederland.

In practice, this means:

Setting up, managing, and optimizing influencer-led paid social campaigns.
Developing paid social strategies around creator content.
Advising client teams on the use of creator content within paid media.
Analyzing results and translating data into concrete optimizations.
Testing new ad products, platform developments, and best practices.
Contributing to pitches, proposals, and the further development of our influencer-led paid capability.
Collaborating with influencer, social, strategy, and media specialists to get the most out of every campaign.

Requirements

Experience: Minimum of 3 years in Paid Social.
Tools: Experience with Meta Ads Manager and TikTok Ads Manager.
Skills: Experience in setting up, optimizing, and analyzing paid social campaigns.
Mindset: A data-driven mindset and strong analytical skills.
Communication: Good communication skills and the ability to advise clients and colleagues.
Affinity: Affinity with influencer marketing and creator content is a plus.

Why Join WPP Media | StudioM?

You will be part of one of the largest influencer marketing teams in the Netherlands and work for leading brands such as Action, Coca-Cola, Henkel, Beiersdorf, and Brabantia.

But perhaps more importantly, you will have the opportunity to build a new capability within WPP Media Nederland from the ground up. A role with a lot of freedom, responsibility, and space to truly impact the future of influencer marketing.

What We Offer

Role: A key role within a rapidly growing discipline.
Clients: Work for leading national and international brands.
Freedom: Plenty of room for entrepreneurship, innovation, and initiative.
Team: An ambitious team with specialists in influencer marketing, social, and media.
Flexibility: Option to work from home, flexible working hours, and even abroad (EU) for a while.
Growth: Plenty of opportunities for development in an innovative and dynamic team, with a focus on AI transformation.
Salary: €2.700 - €3.400 based on 38.75 hours per week.
Training: Access to M Academy for extensive training and workshops in both hard and soft skills, including specific AI training.
Reimbursement: Full reimbursement of travel expenses.
Benefits: 8% holiday allowance and 26 vacation days per year (plus 9 extra to purchase!).
Allowances: Hybrid Working allowance of €30 net per month for full-time employees.
Epassi Allowance: €10 per month for personal needs.
BYOD: Monthly phone allowance of €57.50 net.
Facilities: Affordable lunch in the canteen and a barista for fresh coffee.
Insurance: Benefit from our collective health insurance.

Ready to Make an Impact?

Do you want to build the next phase of influencer marketing and believe in the power of creator content and paid media? Then we would love to meet you.

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Social Paid Media Specialist

Job description

About the Position