Specialist, Performance Marketing - instashop

About the Position

Specialist, Performance Marketing - instashop

Dubai, United Arab Emirates

instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt. Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.

With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity, and collaboration, creating an environment where everyone’s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt, and Greece, and we’re always on the lookout for new talents to join us on our success journey.

This is an individual contributor role on the Performance Marketing team. You will own the day-to-day execution of paid campaigns across channels, manage budgets, and drive customer acquisition for instashop.

You will work directly with the Head of Marketing at instashop on Marcomms strategy, incentive tracking, and business performance analysis, but also work as a dotted line with Talabat’s performance marketing lead. This is a hybrid role: part campaign executor, part strategic analyst. You need to be comfortable switching between both.

The team expects you to run lean. That means embedding AI into your workflow, cutting manual steps wherever possible, and operating at a pace that matches the business.

Responsibilities

Campaign Execution

• Own end-to-end campaign setup, bidding, and optimization across Meta, TikTok, and other paid channels.
• Take creatives live, test new formats, and iterate based on performance data.
• Manage daily budget allocation and pacing to hit CAC targets.
• Monitor campaign health and flag issues before they compound.

Performance Analysis

• Analyse campaign performance across the full funnel, from impression to conversion.
• Build and maintain regular performance reports for the Head of Marketing and senior stakeholders across the two main markets (UAE & Egypt).
• Track incentive performance and contribute to business performance reviews.
• Identify CAC efficiency opportunities and bring data-backed recommendations.

Experimentation

• Design and run A/B tests on creatives, audiences, bids, and landing experiences.
• Document test hypotheses, results, and learnings in a structured way.
• Propose new experiments based on platform signals, competitive benchmarks, and your own analysis.

Strategy and Marcomms Collaboration

• Work closely with the Head of Marketing at instashop on marketing communications planning and calendar.
• Support incentive design and tracking, aligning promotional activity with acquisition goals.
• Contribute to quarterly planning with performance data and channel insights.

Requirements

• 3 to 5 years of hands-on performance marketing experience, with at least 2 years focused on paid social.
• Experience managing and allocating performance marketing budgets across channels and markets with the ability to optimize spend based on business objectives.
• Proven track record running Meta and TikTok campaigns, not just setting them up.
• Experience working with MMPs (Adjust, AppsFlyer, or equivalent) and understanding attribution at a platform level.
• Exposure to q-commerce, food delivery, or e-commerce is a strong plus.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to Have

• Experience running campaigns across both brand and performance objectives simultaneously.
• Experience briefing creative teams and giving structured feedback on short-form video assets.
• Hands-on use of AI tools in a marketing context (ChatGPT, Claude, Gemini, or similar).

We Offer

• Opportunity to work in a dynamic and innovative environment.
• Be part of a leading online marketplace in the UAE and Egypt.
• Hybrid work model.

About the Company

instashop is the leading online local marketplace in the UAE and Egypt. Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.