Sr. Product Marketing Manager - Channel

About the Position

As a Sr. Product Marketing Manager - Channel at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth.

You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co-marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio.

This is a highly cross-functional role working closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management. You'll serve as the connective tissue between NetApp's portfolio strategy and channel execution, ensuring partners are equipped with the right messaging, content, and materials to maximize customer and business outcomes.

Responsibilities

• Develop and execute channel go-to-market strategies
• Define partner-facing messaging, sales plays, and enablement programs
• Create compelling messaging, enablement content, co-marketing initiatives, and sales motions
• Serve as the connective tissue between NetApp's portfolio strategy and channel execution

Requirements

• Experienced in channel and partner marketing, with 8+ years of experience supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
• Skilled at translating complex technology into clear, actionable messaging that partners can easily adopt and use with customers.
• Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
• Strategic in thinking and practical in execution, equally comfortable developing GTM strategy and creating partner-ready content.
• Collaborative by default, with a track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations.
• Passionate about helping partners grow their business while expanding adoption of innovative technology solutions.

Education

Typically requires 10+ years of experience with a Bachelor's Degree in a related business or marketing field. Additional equivalent experience may be considered in place of a Bachelor's Degree.

Locations

• San Jose, CA, US
• Morrisville, NC, US

Categories

• Channel Marketing
• Marketing Manager
• Product Marketing
• Senior Product Manager
• Marketing
• Operations

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