Strategic Planner, US Market
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Job description
About the Position
Strategic Planner, US Market
（US市場向けストラテジックプランナー）
We are looking for a Strategic Planner for the US Market to join Marketing Solutions at AnyMind Group. This role focuses on developing entry and brand strategies for the North American and global markets, as well as inbound marketing strategies for US visitors.
Responsibilities
- Develop entry and brand strategies for the North American and global markets.
- Create demand acquisition strategies for inbound US visitors.
- Analyze inbound consumer behavior using POS and nationality-based purchase data.
- Design positioning based on market research and competitor benchmarking.
- Develop and propose annual communication plans.
- Design channel strategies, including the use of local KOLs/influencers.
- Design channels including duty-free shops, drugstores, and tourist spots.
- Design the direction of creative elements such as web CMs and catchphrases.
- Design reporting and PDCA after implementing strategies.
Requirements
Must-Have
- 2+ years of experience in planning and marketing in the advertising/marketing industry.
- Business communication skills in English or experience with overseas market projects.
Preferred
- Experience in marketing and brand strategy targeting the North American market.
- Experience in cross-border e-commerce, overseas expansion support, or inbound marketing.
- Track record in the duty-free, tourism, retail, or hospitality sectors.
- Management experience or overseas assignment/study experience.
Position Highlights
- Experience in overseas market strategy: Skills in conducting repeatable market research and formulating entry strategies.
- US Market × Inbound: A rare career opportunity to design both "selling overseas" and "selling to inbound visitors" simultaneously.
- Proven with unique data: High-accuracy hypothesis testing using domestic retail POS data by nationality.
- Full-funnel experience: Comprehensive support from awareness and branding to purchase and acquisition (e-commerce).
- Rapid growth: The volume zone for managers is 27-28 years old. Opportunities for internal entrepreneurship and overseas base challenges are abundant.
We Offer
- Bi-annual performance reviews.
- Commuting expenses.
- Full weekend and year-end/New Year holidays.
- Paid leave (15 days in the first year).
- Bereavement leave, maternity leave, and childcare leave.
- Full social insurance coverage.
- Work hours: 10:00-19:00.
- Office: Roppongi Hills 31F.
About the Company
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AnyMind Group is an organization that is transforming industries through artificial intelligence. Headquartered in Singapore, AnyMind Group is the parent company of AdAsia Holdings, TalentMind and CastingAsia.In the marketing industry, end-to-end solutions by companies under the AnyMind Group span influencer marketing, programmatic and digital advertising, and publisher monetization.For the human resource industry, AnyMind group’s TalentMind provides human resource and recruitment professionals with an AI-driven recruitment optimization platform to make hiring more efficient and smart.AnyMind Group aims to power businesses and professionals with a suite of AI-based solutions, enabling them to easily achieve greater scale and efficiency within and across departments.***AI-driven Influencer Marketing Platform and Marketplaceanymindgroup.com/castingasiaAI-driven recruiting software platformanymindgroup.com/talentmind***