Subject Matter Expert (SME) - JR

About the Position

Subject Matter Expert (SME)

As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving strong results for clients. You will be a valued member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.

This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance, and mentoring.

Responsibilities

• Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping, and Performance Max.
• Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes, and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
• Provide expert guidance, training, and mentoring to marketing associates, helping them navigate complex client scenarios and contribute to strategic account planning.
• Align strategy and execution for feature launches and promotional initiatives to maximize client value.
• Conduct strategic quality calibrations, client consultation simulations, and performance reviews to ensure consistent, high-quality consulting across the team.
• Present strategic reviews, technical insights, and performance analyses to leadership, proposing data-driven action plans.
• Develop and maintain advanced technical documentation, manuals, case studies, summaries, and standard operating procedures (SOPs) related to consulting best practices.

Requirements

• In-depth, hands-on experience across the Google Ads ecosystem, including Search, Display, Video, Apps, Shopping, and Performance Max, with a solid understanding of optimization and measurement.
• Experience in account management or consulting in digital marketing or Google Ads.
• Proven ability to understand complex client needs and architect advanced advertising solutions.
• Strong analytical skills with the ability to use performance data, metrics, and spreadsheets to identify opportunities and solve business problems.
• Excellent written and verbal communication skills with the ability to clearly explain complex technical and strategic concepts.
• Advanced English proficiency (C1/C2 level or equivalent).

Nice to Have

• Prior experience in mentoring, coaching, or working as a consulting specialist.
• Experience in developing strategic manuals, technical guides, or training content.
• Proficiency in Google tools (Sheets, Docs, and Slides) for content analysis and creation.

Work Model

At Cognizant, we strive to provide flexibility wherever possible, and we are here to support a healthy work-life balance through our various wellbeing programs. Based on this role’s business requirements, this is an onsite position requiring 5 days a week in a client or Cognizant office in São Paulo, SP.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

About the Company

Cognizant (NASDAQ: CTSH) is an AI builder and technology services provider, creating the bridge between AI investment and value for businesses by developing end-to-end AI solutions for our clients. Our deep expertise in industries, processes, and engineering allows us to incorporate the unique context of each organization into technology systems that enhance human capability, drive tangible results, and keep global businesses ahead in a rapidly transforming world. Learn more at cognizant.ai or @cognizant.

Cognizant is an employer that invests in equity. Your application will not be influenced by race, color, gender, sexuality, creed, origin, disability, pregnancy, or any other characteristic protected by Brazilian laws.

Benefits

Our benefits program is designed with you in mind: to enjoy a balanced, healthy, and fulfilling life.

Financial Well-being

We regularly review market data to ensure that compensation reflects the value you bring. Your benefits go beyond salary and may include retirement plans, financial education, and other resources.

Physical and Mental Health

We want you to prioritize your well-being, offering benefits such as paid vacations, flexible work when possible, health plans, psychological support, our mental health allyship program, and more.

Your Career, Your Way

With over 350,000 opportunities at Cognizant, you will have the possibility to explore new technologies, sectors, and locations - and develop the skills necessary to advance your career.

Real-world Impact

Think of the biggest brands you use in your daily life. It’s very likely that they rely on our help to strengthen their businesses. Here, you will turn bold ideas into solutions that improve people's lives around the world.

Your Path to Cognizant

See what you can expect from our selection process. Remember that it may vary according to the vacancy and location. Explore our frequently asked questions to learn more.

Step 1: Apply for the Right Opportunity

Find an open position that aligns with your skills and career goals and show why you are the right fit for this opportunity. Didn't find the perfect job? Consider joining our Talent Community.

Step 2: Connect with the Recruiter

If one of our recruiters identifies compatibility with your profile, they will schedule a brief initial conversation to get to know you better and understand how your experiences and skills connect with the vacancy.

Step 3: Demonstrate Your Skills

If there is mutual interest in moving forward with the process, you will participate in interviews with our hiring team. Some vacancies may also require technical tests and/or client interviews.

Step 4: Decision Time

Our team will evaluate each candidate's potential to succeed in the vacancy. This stage may take some time as we seek the best alignment for both you and the company - but you can count on us to keep you updated throughout the process.

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