Subject Matter Expert (SME) - JR

About the Position

Subject Matter Expert (SME)

As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving strong results for clients. You will be a valued member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.

This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance, and mentoring.

Responsibilities

• Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping, and Performance Max.
• Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes, and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
• Provide expert guidance, training, and mentoring to marketing associates, helping them navigate complex client scenarios and contribute to strategic account planning.
• Align strategy and execution for feature launches and promotional initiatives to maximize client value.
• Conduct strategic quality calibrations, client consultation simulations, and performance reviews to ensure consistent, high-quality consulting across the team.
• Present strategic reviews, technical insights, and performance analyses to leadership, proposing data-driven action plans.
• Develop and maintain advanced technical documentation, manuals, case studies, summaries, and standard operating procedures (SOPs) related to consulting best practices.

Requirements

• In-depth, hands-on experience across the Google Ads ecosystem, including Search, Display, Video, Apps, Shopping, and Performance Max, with a solid understanding of optimization and measurement.
• Experience in account management or consulting in digital marketing or Google Ads.
• Proven ability to understand complex client needs and architect advanced advertising solutions.
• Strong analytical skills with the ability to use performance data, metrics, and spreadsheets to identify opportunities and solve business problems.
• Excellent written and verbal communication skills with the ability to clearly explain complex technical and strategic concepts.
• Advanced English proficiency (C1/C2 level or equivalent).

Nice to Have

• Prior experience in mentoring, coaching, or working as a consulting specialist.
• Experience in developing strategic manuals, technical guides, or training content.
• Proficiency in Google tools (Sheets, Docs, and Slides) for content analysis and creation.

We Offer

• Competitive salary
• Comprehensive benefits program including financial security, physical and mental health support, career development, and more.
• Opportunity to work in a dynamic and innovative environment with a global leader in technology and AI solutions.

About the Company

Cognizant (NASDAQ: CTSH) is a technology services and AI solutions developer. We bridge the gap between AI investments and real business value by creating holistic full-stack AI solutions for our clients. With our deep industry, process, and engineering expertise, we integrate the specific needs of businesses seamlessly into technology systems. This way, we unlock human potential, achieve tangible results, and secure the decisive edge for global companies in a rapidly changing world. Learn more at cognizant.ai or follow us on Twitter.

Work Model

At Cognizant, we strive to provide flexibility wherever possible and support a healthy work-life balance through our various wellbeing programs. Based on this role’s business requirements, this is an onsite position requiring 5 days a week in a client or Cognizant office in São Paulo, SP.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

Application Process

1. Apply for the Position: Find an open position that matches your skills and career goals and show us why you are the right fit for the role. If you don’t find the right opportunity, join our Talent Community.
2. Connect with Your Recruiter: If one of our recruiters sees a match, they will schedule an introductory call to learn more about you and how your experience and skills align with the position.
3. Showcase Your Skills: If you and our team decide to move forward, you will have conversations with our hiring team. Some positions may require technical assessments and/or client interviews.
4. Decision Time: Our team will then review each candidate’s potential to succeed in the role. This step may take some time as we want to find the right fit for you and for us – but you can trust that we will keep you updated.

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