Supply Business Development Manager / Supply Partnerships Manager

About the Position

Programmatic advertising is evolving, and there’s a clear opportunity to make the ecosystem more transparent, efficient, and valuable for both publishers and advertisers. At Bridgent, we’re building a new audience-focused, AI-driven unified ad platform designed to create stronger connections between supply and demand, improve transparency, and help publishers capture more value from their inventory.

This is a great opportunity to join Bridgent at an early stage and help shape its supply ecosystem from the ground up, bringing in the right partners, building strong relationships, and directly influencing how the platform grows.

Responsibilities

• Identify, pitch, and onboard new supply partners, including publishers and SSPs in web, mobile app, CTV
• Build a strong pipeline through outbound outreach, industry relationships, referrals, and events
• Own the full partnership cycle from prospecting and negotiations to integration, launch, and scaling
• Evaluate partners based on inventory quality, traffic volumes, formats, geographies, transparency, and commercial potential
• Negotiate commercial terms while ensuring healthy platform economics
• Coordinate OpenRTB, Prebid, VAST integrations with partners and the Tech team
• Ensure compliance with ads.txt, app-ads.txt, sellers.json, and inventory quality requirements
• Monitor partner performance and identify opportunities to improve inventory quality, fill rates, and RPM for the partner
• Work with Demand, Product, and Tech teams to bring supply that matches buyer needs

Requirements

• 5+ years of experience in Business Development, Supply Partnerships, or Publisher Development within AdTech
• Strong understanding of the programmatic ecosystem, including publishers, SSPs, AdExchanges, DSPs
• Experience sourcing, negotiating, and onboarding supply partners independently
• Experience with CRM and prospecting tools such as HubSpot, Apollo, and LinkedIn Sales Navigator
• Solid knowledge of the programmatic ecosystem (tech and notable players), OpenRTB, supply chain management, ads.txt/app-ads.txt, sellers.json
• Existing network across publishers, SSPs, or other programmatic supply partners
• Experience launching or scaling supply partnerships across Tier 1 markets
• Familiarity with privacy requirements affecting programmatic advertising, including GDPR, CCPA, COPPA, and regional regulations
• Analytical and self-driven approach with the ability to manage a pipeline and deliver against acquisition and revenue targets

We Offer

• Opportunity to shape the programmatic ad platform's supply ecosystem from the ground up
• Work with a forward-thinking, innovative team at an early stage of a growing company
• Competitive compensation package

About the Company

At Bridgent, we are committed to building a new audience-focused, AI-driven unified ad platform that creates stronger connections between supply and demand, improves transparency, and helps publishers capture more value from their inventory.