Technical Social Media Strategist

About the Position

Technical Social Media Strategist

Atlassian is building narrative authority in AI - not just shipping products, but shaping how the market understands what AI for teams actually means. This role is at the center of that effort: turning real product and AI insight into distinctive, sustained executive social presence.

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Responsibilities

• Shape executive social voice: Partnering with product communications, product marketing, and senior executives, get inside their perspective and help make their ideas sharper, not just louder. Develop distinctive social content across X, LinkedIn, and other platforms.
• Track the AI zeitgeist: Monitor what the AI community is debating right now - model breakthroughs, cultural shifts, emerging narratives, technical discourse - and identify the moments worth engaging with.
• Convert insight into content: Translate complex AI and product concepts into social posts and threads that resonate with technical insiders and enterprise decision-makers alike.
• Build repeatable cadence: Establish social media rhythms, forward content plans, and mechanisms for moving quickly when the right conversation appears.
• Counsel on participation: Advise when and how Atlassian should join a public conversation - and when to stay out. Exercise judgment under pressure and speed.
• Partner cross-functionally: Work closely with Product Marketing, Brand, Communications, and Executive Operations to ensure social content connects to broader narrative strategy and amplification.
• Measure and refine: Track social performance (engagement, impressions, audience growth) and use data to sharpen the approach over time.

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Requirements

• Strong instinct for what the AI community is discussing right now and why it matters.
• Ability to write and produce social media content with clarity, authority, and voice for a senior executive.
• Comfort moving between technical, strategic, and cultural conversations.
• Judgment on when and how a company should join a public conversation.
• Platform-native understanding of what performs on X, LinkedIn, and technical communities.
• Confidence partnering with senior cross-functional leaders while keeping momentum high.
• Speed - you can move from signal to published post within hours, not days.

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We Offer

• Competitive salary range: $114,291 - $179,775 per year.
• A wide range of perks and benefits designed to support you, your family, and to help you engage with your local community.
• Flexible working arrangements: Choose where you work – whether in an office, from home, or a combination of the two.

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About the Company

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.