About the Position

User Acquisition Manager (AI RnD)

Join Gismart as a User Acquisition Manager (AI RnD) to lead and optimize our self-discovery app's user acquisition strategies.

About the Project

We're building a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making it your go-to tool for self-awareness, stronger relationships, and personal growth.

Responsibilities

Own the User Acquisition process end-to-end, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
Analyze campaigns, funnels, and creatives on a daily basis and use data to identify growth opportunities and define clear rules for campaign optimization.
Develop creative ideas and work closely with the team to turn them into performance-driven concepts.
Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
Lead brainstorming sessions and develop marketing hypotheses across creatives, funnels, and ad campaigns.

Requirements

3+ years of experience in paid acquisition within product companies
Strong hands-on experience with AppLovin and Meta Ads
Expertise in both web and mobile acquisition
Experience with AI-powered automation tools, such as Birch
Hands-on experience with attribution tools (AppsFlyer / Adjust)
Strong understanding of full-funnel performance metrics and data-driven decision-making
Analytical mindset with a strong focus on performance optimization
Strong execution skills and attention to detail

Nice to Have

Experience with TikTok acquisition
Understanding of A/B testing

We Offer

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs.

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses.

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement.

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart.

Public Holidays

Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

Sick Leave

100% Sick Leave Compensation.

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation.

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for.

About the Company

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe. Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable.

Our Way of Working

Deliver what matters: "There’s real pride when something we built goes live."
Respect and support others: "Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."
Initiate and own: "If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."
Voice openly: "I always know where we’re heading and why - no surprises."
Execute with quality: "Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

User Acquisition Manager (AI RnD)

Job description