Vice President, Channel Sales – North America

About the Position

Vice President, Channel Sales – North America

Geotab is a global leader in IoT and connected transportation, certified as a “Great Place to Work™.” We are seeking a Vice President, Channel Sales – North America to drive channel sales growth across the region. This leader will manage senior-level commercial relationships, set and execute channel strategy, and leverage AI and automation to improve sales productivity and partner effectiveness.

Responsibilities

• Lead Geotab’s North America Channel Sales organization, translating business priorities into partner growth plans and strong team execution.
• Set and execute North America channel strategy and partner growth plans, delivering revenue, market-share, and profitability targets.
• Build and manage senior commercial relationships with value-added resellers, carriers, fleet management partners, and systems integrators.
• Expand and strengthen the partner ecosystem by identifying high-potential partners and market opportunities.
• Equip partners to sell Geotab solutions through effective enablement, training, and cross-functional support.
• Use customer, market, and competitive insights to sharpen channel plans and position Geotab’s solutions.
• Apply AI and automation to streamline sales processes and improve forecasting, partner effectiveness, and team productivity.
• Lead, motivate, coach, and develop a high-performing team; set clear expectations and hold the team accountable for sales outcomes.

Requirements

• 15+ years of leading channel sales in North America, with a strong record of delivering revenue growth through partners.
• Experience managing complex commercial relationships with large strategic partners, including executive-level engagement and commercial negotiations.
• Proven experience working within a structured partner-program framework and managing commercial relationships across value-added resellers, fleet management companies, carriers, and referral partners in North America.
• Demonstrated ability to set sales targets, measure performance, address gaps, and hold teams accountable for results.
• Proven ability to lead, motivate, coach, and develop high-performing sales teams.
• Demonstrated ability to identify, implement, and scale AI-enabled automation in a commercial organization, with measurable impact on productivity, cycle time, forecast quality, or partner conversion.
• Strong strategic and analytical skills, with the ability to use market, customer, and performance data to guide decisions.
• Excellent communication, influencing, and relationship-management skills across senior and cross-functional stakeholders.
• Proficiency with CRM and business tools and systems.
• Experience in a related industry is an asset.
• A post-secondary degree in business, sales, marketing, or a related field-or equivalent relevant experience. An MBA is valued but not required.
• Willingness to travel up to 60%, including internationally; a valid passport is required.

We Offer

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top-up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

The above are offered to full-time permanent employees only

About the Company

Geotab is a global leader in IoT and connected transportation, certified as a “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Our team is growing, and we’re looking for people who follow their passion, think differently, and want to make an impact. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.

How We Work

At Geotab, we have adopted a flexible hybrid working model that supports both in-person and virtual work. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms, and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other Employment Statements

Geotab is committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training, and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. For more information about our EEO program or to file a complaint, please contact our EEO officer, Klaus Boeckers at [email protected].

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