VML & Ogilvy | Connection Planner, Japan

About the Position

VML & Ogilvy | Connection Planner, Japan

Tokyo, Japan

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity, and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging, and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

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Reporting Line

Chief Strategy Officer + Strategy Director

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Mission

This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints, with a strong digital-first mindset.

Working closely with Brand Strategy, Creative, and Media teams, the Connection Planner will develop IMC plans grounded in consumer insight and cultural trends to maximize brand engagement.

We are looking for someone who can not only contribute strategically, but also drive execution and continuous optimization.

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Responsibilities

• Lead IMC (Integrated Marketing Communication) planning
• Design integrated communication journeys across media, social, and offline touchpoints
• Plan and execute digital-first communication initiatives tailored to platform characteristics
• Lead SNS strategy, influencer/KOL planning, and campaign direction
• Develop communication strategies based on consumer insights and market trends
• Collaborate with Creative, Account, and Media teams to drive projects forward
• Operate and optimize campaigns through agile PDCA cycles based on market response and real-time performance

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Assignment

Unicharm (50%)

• Feminine Care
• Brand communication planning
• Support for sub-brands (Hadaomoi, Chojuku-sui, etc.)

Other Clients (50%)

• Support Connection Planning initiatives across other client businesses

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Requirements

Must Have

5+ years of digital marketing experience

Experience in one or more of the following areas:

• Digital media planning
• SNS strategy and operations
• Content direction
• Influencer marketing
• Data analysis (Google Analytics, social analytics tools, etc.)

Project leadership

• Ability to collaborate and drive projects forward across teams
• Strong execution capability, not just strategic thinking

Thinking style

• Able to develop realistic execution plans and continuously drive PDCA cycles
• Comfortable adapting and optimizing in fast-changing environments

Nice to Have

• Experience in strategic planning within an agency or marketing environment
• Strong curiosity toward emerging platforms and digital trends
• Analytical capability across both qualitative and quantitative insights
• Comfortable working in English environments or prior experience using English professionally

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Mindset

Agile

Flexible and action-oriented, able to optimize while moving forward rather than waiting for perfection

Ownership

Self-driven with a strong sense of accountability

Curiosity

Actively learns new trends and technologies and shares knowledge with others

Collaboration

Able to positively influence and align cross-functional stakeholders

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We Offer

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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