VP / Head of Strategic Marketing & Growth

About the Position

We are seeking a VP / Head of Strategic Marketing & Growth to redefine market positioning and drive measurable business impact in a rapidly changing AI-driven consulting landscape.

About AltexSoft

AltexSoft is entering a new stage of growth and transformation. Historically recognized as a strong technology consulting partner within Travel & Hospitality, the company is now evolving toward an AI-driven consulting model aligned with the rapidly changing enterprise technology landscape.

The rise of AI is fundamentally reshaping how software is built, how enterprises operate, and how consulting services create value. This role is not about running traditional marketing activities - it is about redefining market positioning, building strategic growth systems, and driving measurable business impact.

About the Role

This is a transformation leadership role with direct influence on how AltexSoft competes in a market being reshaped by AI. You will help define how the company evolves its positioning, builds sustainable growth systems, strengthens enterprise relationships, and creates long-term competitive advantage in the next era of consulting and technology services.

Responsibilities

• Evolve and strengthen AltexSoft’s market positioning at the intersection of Travel & Hospitality and AI consulting.
• Own and optimize the full client funnel from awareness to revenue.
• Build and scale a predictable, high-quality demand generation engine.
• Lead the transformation of marketing from a content-led to a client-led function.
• Improve funnel efficiency and business impact by increasing conversion rates and optimizing marketing investment.
• Design scalable and adaptive growth systems that support evolving business priorities.
• Establish a metrics-driven growth culture by defining full-funnel KPIs and leveraging data insights.

Requirements

• Proven experience in B2B consulting, enterprise technology, or services marketing environments.
• Strong track record of driving pipeline growth and commercial impact.
• Experience evolving market positioning in rapidly changing industries and technology landscapes.
• Deep understanding of complex B2B buying journeys, enterprise sales cycles, and multi-stakeholder decision-making.
• Ability to build client-centric marketing strategies and long-term relationship engagement systems.
• Hands-on experience designing scalable growth processes, experimentation frameworks, and go-to-market initiatives.
• High adaptability and strategic agility in fast-changing environments, including AI-driven market shifts and evolving GTM models.
• Strong cross-functional collaboration skills with Sales, Delivery, Leadership, and Business Development teams.
• Data-driven mindset with the ability to translate insights into actionable growth strategies.
• Ability to operate as a strategic business partner with ownership across positioning, demand generation, and revenue growth.

Nice to Have

• Experience in Travel & Hospitality technology or consulting.
• Exposure to AI-focused products, services, or go-to-market strategies.
• Experience with account-based marketing (ABM) and enterprise relationship management.
• Background in consulting-led or service-based business models.
• Experience building or scaling marketing functions during periods of transformation.
• Familiarity with AI-driven GTM approaches, automation, and modern growth tooling.
• Experience working in remote-first and international environments.
• Strong executive communication and stakeholder management skills.

We Offer

Work-life Balance

• Possibility to work remotely

Health Care

• Reimbursement of medical expenses
• Online morning exercise

Education

• Compensation for trainings, seminars, conferences
• Free access to the Pluralsight and ACloudGuru knowledge base
• Access to the AltexSoft library with top-notch materials
• A mentor for a probation period
• Engagement in our Mentorship Hub program as a mentor or a mentee to foster professional growth and development

Development

• Horizontally - master new technologies at internal courses
• Vertically - choose your own career path through Competency trees

Recognition Program

• All your activities are marked by points that can be exchanged for gifts to fit any taste.

Contact

Contact our Talent Acquisition Specialist

Viktoriia Krasniak

[email protected]