About the Position

VP Marketing, Americas

Location: Montreal/Toronto, Canada

Remote: No

Salary: 150,000 - 210,000 CAD annually

About the Role

At Valtech, we are the experience innovation company-a trusted partner to the world’s most recognized brands. We offer growth opportunities, a values-driven culture, international careers, and the chance to shape the future of experience.

Responsibilities

As VP, Marketing – Americas, you'll be responsible for delivering pipeline and growth, and building the story, campaigns, and market presence to achieve these goals.

Define and deliver the Americas marketing strategy, working closely with regional growth leadership to convert marketing activations into closed opportunities.
Convert global positioning and strategy into a sharp point of view and GTM motions that clients engage with across every interaction.
Set and deliver the Americas marketing strategy, driving pipeline and revenue alongside regional growth leads.
Support and lead a team spanning integrated marketing managers, marketing operations, events, partner marketers, and performance marketing specialists.
Operate as part of a unified growth team with sales-sharing pipeline goals, joint accountability, and one view of what's working.
Partner with regional leadership, growth, and executive stakeholders to connect marketing directly to growth objectives, pipeline acceleration, client engagement, and market expansion.
Shape Valtech's story as the experience innovation company, building a market position that clients and prospects associate directly with us.
Work with marketing leadership to shape the vision for the marketing function itself-identifying where it's behind and lead the shift to a modern, AI-enabled, and revenue-driven marketing model.
Guide integrated marketing across brand, performance, thought leadership, communications, events, ABM, and AI-enabled operations, with every initiative tied to a commercial goal.
Support complex B2B enterprise sales cycles through marketing programs built to move deals forward, not just build visibility.
Champion revenue-focused strategies tailored to our focus industries.
Build relationships with regional and global stakeholders, holding marketing to commercial accountability.
Drive a culture of accountability, collaboration, and continuous improvement across the marketing function.

Requirements

Senior marketing leadership experience (VP level or equivalent) within a B2B enterprise or professional services/consulting environment.
A track record of connecting marketing programs to measurable pipeline or revenue outcomes.
A creative, brand, or communications background, with proven ability to turn it into commercial results.
Experience building and executing regional or multi-market marketing strategies.
Experience managing demand generation and account-based marketing programs supporting enterprise sales cycles.
Experience partnering with executive stakeholders, including sales leadership, on go-to-market and growth strategy.

Nice to Have

Experience with Agile methodologies and consulting.

We Offer

Competitive salary range of 150,000 - 210,000 CAD annually, depending on experience and location.
Comprehensive insurance plan with options for Gold, Silver, or Bronze coverage.
Dialogue via Sun Life for virtual healthcare services.
Employee and Family Assistance Program.
A $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions.
Retirement plan with Valtech matching 100% of RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%.
Flexible vacation policy with 5 days available during the probation period and a prorated amount for the remainder of the year.
Personal Technology Reimbursement of $30/month.
Winter holidays and flexible scheduling throughout the year.

About the Company

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow, and innovate.

Are you ready to create what’s next? Join us.

Contact Us

Fill in your details and kickstart your transformation journey.

Should you need an alternative format and/or communication support to provide feedback, please contact Sheree Atcheson.

Let's reinvent the future

VP Marketing, Americas

Job description