Academic Account Representative (Altium)

About the Position

We are seeking a strategic Academic Account Representative to spearhead the adoption of Altium’s SaaS-based solutions (e.g., Altium Designer, Altium 365) across China’s education sector. This role is critical in positioning Altium as the premier platform for electronics design education, achieving near-term revenue targets while establishing long-term institutional partnerships. You will bridge technology and academia, driving integrations with universities, vocational schools, and ed-tech platforms to embed Altium’s cloud tools into curricula and research ecosystems. Additionally, you will support Altium ecosystem development in China and relationship creation with ecosystem partners.

Responsibilities

Academic Market Penetration & Revenue Growth

• Develop and execute a sector-specific GTM strategy for China’s education market, focusing on SaaS adoption (institutional subscriptions, lab partnerships, student subscriptions).
• Achieve annual sales targets by engaging key academic accounts (top engineering schools, vocational institutes) and add-value partners.
• Support universities and institutions for Altium ecosystem cooperation and deployment.

Curriculum Integration & Ecosystem Development

• Co-design tailored training programs (workshops, certifications) to accelerate faculty/student proficiency in Altium’s cloud tools, addressing industry skill gaps.
• Partner with MOE-affiliated bodies and industry alliances to embed Altium into national education standards and competitions.
• Pilot innovative adoption models, such as cloud-based collaborative labs, to demonstrate scalable use cases.
• Relationship creation with China ecosystem partners for Altium’s product and technology.

Cross-Functional Collaboration

• Work with Product Teams to localize SaaS features (e.g., Chinese-language support, integration with domestic ed-tech platforms).
• Provide market intelligence on China’s education trends (e.g., hybrid learning demand) to inform global product roadmaps.
• Collaborate with Marketing to produce thought leadership content (case studies, white papers) showcasing Altium’s impact on employability.

Performance Metrics

• Short-term: Track SaaS adoption rates, education account revenue, and pipeline growth.
• Long-term: Measure institutional renewal rates, certification volumes, and academic mindshare.

Requirements

• Experience: 5+ years in academic technology sales, SaaS commercialisation, or PCB EDA technical support/training, preferably in engineering/STEM fields, or ecosystem marketing.
• Skills:
  • Strategic Selling: Ability to translate technical features into educational value.
  • Content creation: Ability to utilize global and local SaaS product resources to create education-related content and meet the requirements of Chinese stakeholders.
  • Data Fluency: Proficiency in analysing adoption metrics to refine strategies, strong report preparation skills.
• Language: Fluent in English and Mandarin (essential for global and local collaboration).
• Mindset: Entrepreneurial, adaptable, and passionate about Altium education-industry alignment.

We Offer

• Career Advancement: Launch and advance your career in technical and business roles across four Product Groups and various corporate functions.
• Real Impact: Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe, and secure.
• Flexible Work Environment: Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

About the Company

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.