ASO спеціаліст / ASO Specialist

About the Position

ASO спеціаліст / ASO Specialist

UAMASTER is a digital agency with 22 years of experience. We are a Google Premier Partner and Meta Business Partner, having implemented 9500 projects, worked with 965 clients in 65 countries, and have projects for 20 of the 100 largest companies in Ukraine.

We are currently looking for an ASO Specialist to help promote our clients' mobile applications in the App Store and Google Play. We need someone who views ASO as a systemic work on visibility, conversion, hypotheses, and results, not just as "picking keywords and writing descriptions."

This position is best suited for a Middle level or strong Junior+ who already has practical ASO experience and is ready to develop in the direction of analytics, international markets, and product logic.

Responsibilities

• Analyzing competitors, categories, and the market for iOS/Android applications.
• Conducting a full cycle of ASO optimization: semantics, metadata, names, descriptions, keywords, localizations.
• Searching and prioritizing keywords for the App Store and Google Play considering demand, competition, and relevance.
• Preparing hypotheses for improving app store page conversion: icons, screenshots, videos, texts, positioning.
• Monitoring positions, visibility, installations, conversion, reviews, and changes in app stores.
• Working with ASO tools: AppTweak, AppFollow, Sensor Tower, SearchAds, App Store Connect, Google Play Console, or similar.
• Preparing reports, conclusions, and recommendations for the team or client.
• Interacting with PPC specialists, designers, account managers, analysts, and clients.

Requirements

• Quality of ASO analysis, semantics, metadata, and recommendations.
• Regular monitoring of positions, conversion, and the effectiveness of changes.
• Clear hypotheses: what we are changing, why, what result we expect, and how we evaluate it.
• Clear conclusions for the team and client without "water" and without substituting the result with activity.

Required Skills

• Practical experience in ASO for App Store and Google Play for at least 1 year.
• Understanding of app ranking principles, working with keywords, localizations, and metadata.
• Experience with ASO tools and App Store / Google Play consoles.
• Ability to work with data, compare hypotheses, formulate conclusions, and recommendations.
• Basic understanding of mobile app marketing and funnel: page view, installation, conversion, retention, reviews.
• Fluent Ukrainian and English at a level sufficient for working with interfaces, keywords, descriptions, and documentation.

Nice to Have

• Experience with A/B testing of icons, screenshots, videos, or texts in app pages.
• Experience with localizing ASO for multiple countries or languages.
• Short marketing copywriting skills: names, subtitles, short descriptions, descriptions, promotional texts.
• Understanding of Apple Search Ads, Google App Campaigns, or the relationship between ASO and paid user acquisition.
• Experience with e-commerce, SaaS, service products, mobile games, or apps for international markets.

We Offer

• Full-time or part-time employment by agreement.
• Remote or office format in Kyiv on Podil.
• Work on Ukrainian and international projects.
• A team with which you can discuss hypotheses, creatives, analytics, and the real impact of ASO on results.
• Opportunities to develop in ASO, app marketing, mobile product analytics, and international growth.
• Salary discussed individually based on level, experience with App Store / Google Play, independence, and willingness to take responsibility for results.

About UAMASTER

UAMASTER has been working in the digital market since 2004. We specialize in performance marketing, SEO, ASO, analytics, digital strategy, and training projects. Over 22 years, we have implemented 9500 projects, worked with 965 clients in 65 countries, and have experience with large businesses, e-commerce, service companies, and international projects.

Candidates sometimes look for this role as "aso специалист вакансии" or "ASO specialist jobs". We keep the main language of the vacancy in Ukrainian, but the role involves working with English interfaces, international markets, and user search behavior in different countries.

How to Apply

To help us quickly understand your level and experience, send your resume or a link to your LinkedIn/portfolio, desired salary level, and short answers to the questions:

1. What is the biggest challenge you have solved in your ASO practice?
2. Which ASO tools do you use most often and why?
3. Which app in the App Store or Google Play, in your opinion, has a strong side? Why?
4. Which countries, languages, or app categories have you worked with?

Email: [email protected]

Process After Application

• We will review your resume, portfolio, or answers to the questions and compare them with the role requirements.
• If we see a match, we will contact you and arrange a brief conversation with HR or the line manager.
• For some vacancies, there may be a short practical task or a conversation with the future team.
• In the first conversation, we will also clarify your expectations regarding salary, schedule, work format, and development.

The best way to respond to the vacancy is to write to [email protected]. If writing an email is inconvenient, you can leave your name, phone number, and a link to your resume via the Telegram bot.

Work Structure at UAMASTER

Onboarding

At the start, we help you understand the processes, clients, accesses, templates, and internal checklists. A newcomer is not left alone with tasks.

Tools

We work with a professional stack: Google Ads, Meta Ads, GA4, GTM, Looker Studio, Google Sheets, SEO/ASO tools, and team collaboration systems.

Clients and Tasks

In projects, the business result is important: quality traffic, leads, sales, analytics, clear conclusions, and responsibility for your part of the work.

Schedule and Remote Work

Most roles can be performed remotely or from Kyiv. We agree on the work rhythm, regular communication, and transparent expectations regarding deadlines.

How to Apply

The best option is to write to us by email: this way we can immediately see the resume, context, and quickly understand if there is a match. If writing an email is inconvenient, you can use the Telegram bot.

1. Resume by Email

Send your resume or a link to your LinkedIn/portfolio, a short comment on why you are interested in this vacancy, and your desired salary level.

Send Resume by Email

2. Telegram Bot

If you prefer using your phone, leave your name, phone number, and a link to your resume via Telegram. We will receive this data by email.

Send via Telegram

What Happens After Application

1. Review Resume: We look at experience, direction, level, and how much the vacancy matches your profile.
2. Contact if Match: We will email or call you to clarify expectations and arrange a brief introduction.
3. Discuss Tasks: We will talk about the team, work format, clients, and real tasks for the position.
4. Agree on Next Step: If both parties are interested, we will arrange an interview or a practical stage without unnecessary bureaucracy.